Growth
Engineering.
Ezoic's identity is light, editorial, and type-led. This guide is the source of truth for how the brand looks. Every mark in it is a master file — place the files as supplied; never re-draw, re-color, or re-type them.
Four pairings, then leave it alone·Core on cloud — default·Steel on cloud — quiet·Reversed on ink·Steel on ink — quiet reverse
Use The
Master Files.
- +Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.
- +Keep clear space equal to the emblem height — labelled x — on every side.
- +Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.
- −Never recolor outside the palette, stretch, rotate, or add shadows.
- −Never place the mark on busy imagery without an approved veil, or shrink it below legibility.
Neutrals Build. Green Points.
Surfaces are cloud or ink. Don't introduce new brand hues for surfaces, charts, or components — neutrals build the page; green makes the point. The previous mint-led dark system is retired, and dark mode is eliminated — ink is a local accent, never a theme. Light, always.
Inter
Headings — letter spacing −5% · line spacing 125%.
Body — letter spacing −3% · line spacing 150%.
One Family.
Two Optical Sizes.
Headings — Inter Display, −5% letter spacing, 125% line spacing. Title Case, closed with a period.
Body — Inter Text, −3% letter spacing, 150% line spacing, sentence case.
Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.
Reddit Mono is reserved for code, file paths, hex, and exact values. Never decoration.
The wordmark is never typeset. It is a file, placed.
Decisive, Concise, Clear.
Editorial collage — hero surfaces · 14%
Wash 01 — ink bands · 8%
Wash 02 — ink bands · 10%Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy.
Direct. Confident. Technical.
Direct.
Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.
Confident.
State verified things plainly. Confidence is about truth, not volume.
Technical.
Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.
| Ezoic | Ezoic | Never EZOIC or lowercase ezoic outside logo and domain contexts. |
| ezID | ezID | Lowercase ez, capital ID — the identity sub-brand. |
| EPMV | EPMV | All caps. Expand to “Earnings Per Thousand Visitors” on first use. |
| JS snippet | JS snippet | Preferred wording for the lightweight integration. |
| Open.Video | Open.Video | The period is part of the name. |
Create From The Same Source.
The site, the Brand API, the MCP server, and the llms surfaces read one canonical system — built so agents and developers can produce brand-perfect Ezoic materials.
- Load the standards — read_brand_guide(section='style') or GET /api/ezoic-brand. Cache for the session.
- Resolve real assets — list_brand_assets → get_brand_asset. Never infer meaning from filenames; never place retired assets.
- Pick the creation playbook for the material type and compose from the tokens and component rules.
- Place master files for every logo occurrence — one of the four pairings, clear space = emblem height.
- Run the pre-ship checklist. Leave claim slots open unless a cited value exists.