Growth
Engineering.
Ezoic's identity is light, editorial, and type-led. This guide is the source of truth for how the brand looks. Every mark in it is a master file — place the files as supplied; never re-draw, re-color, or re-type them.
Four pairings, then leave it alone·Core on cloud — default·Steel on cloud — quiet·Reversed on ink·Steel on ink — quiet reverse
Use The
Master Files.
- +Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.
- +Keep clear space equal to the emblem height — labelled x — on every side.
- +Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.
- −Never recolor outside the palette, stretch, rotate, or add shadows.
- −Never place the mark on busy imagery without an approved veil, or shrink it below legibility.
Neutrals Build. Green Points.
Surfaces are cloud or ink. Two greens, two jobs: Ezoic Green lives in the mark; Action Green carries every action and highlight, with cloud labels. Don't introduce new brand hues for surfaces, charts, or components — neutrals build the page; green makes the point. Both greens measure 2.2:1 on cloud, so neither is ever small text on light surfaces. The previous mint-led dark system is retired, and dark mode is eliminated — ink is a local accent, never a theme. Light, always.
Inter
Headings — letter spacing −5% · line spacing 125%.
Body — letter spacing −3% · line spacing 150%.
One Family.
Two Optical Sizes.
Headings — Inter Display, −5% letter spacing, 125% line spacing. Title Case, closed with a period.
Body — Inter Text, −3% letter spacing, 150% line spacing, sentence case.
Button labels — Inter Text 14px, −2% letter spacing. Bold on green and ink, Medium on glass. Title Case, no closing period.
Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.
Reddit Mono is reserved for code, file paths, hex, and exact values. Never decoration.
The wordmark is never typeset. It is a file, placed.
Decisive, Concise, Clear.
Editorial collage — hero surfaces · 14%
Wash 01 — ink bands · 8%
Wash 02 — ink bands · 10%Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy.
Glass Marks The Action.
The one surface finish — translucent cloud or green, a 12px backdrop blur, a white top highlight, and one soft shadow. It is reserved for pill actions, the closing CTA container, quote and stat panels, and floating bars.
999px pill. 48px tall with 32px side padding; 36px and 16px when compact.
Inter Text 14px at −2%. Bold on green and ink, Medium on glass and text. Title Case, authored — never all caps, no closing period.
1px white/30 border on filled pills, 12px backdrop blur, and the one sanctioned shadow:inset 0 1px 0 rgb(255 255 255 / .45), 0 8px 30px -8px rgb(37 39 38 / .25)
Color only, 150ms. Solid fills drop to 90%, green glass goes solid, secondary glass lifts cloud 40% → 75%. Nothing moves.
One primary — Action Green, or ink when green is already spent — plus at most one secondary per composition.
Cloud labels measure 2.2:1 on Action Green and 1.7:1 on the 70% glass. Where WCAG AA is required, use the ink pill — 11.7:1.
The closing CTA is glass too: cloud 50%, hairline at 60%, 32px radius, the same blur and shadow. Applied at the close of this guide.
Square or rounded-md buttons, all-caps labels, glass on ordinary cards, stacked glass, or a second shadow.
Motion Carries The Same System.
Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill.
- 0:00
Hook.
Kinetic Title Case type on cloud builds word by word (“Your Users Are Worth More”) while small ink pixel squares drift around it — the pixel motif in motion.
- 0:05
Proof.
A product card on cloud counts a cumulative value upward; steel bars grow and a slow push-in lands on the single Action Green bar.
- 0:13
Voice.
A sourced testimonial: Inter Display Bold captions build word by word with Action Green highlight bars under key phrases; the speaker is cut out over a soft green circle; a hairline-dash attribution names speaker, role, and site.
- 0:25
End card.
The standard lockup over light-washed photography, one Action Green pill (Title Case label) and the destination URL beneath.
Direct. Confident. Technical.
Direct.
Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.
Confident.
State verified things plainly. Confidence is about truth, not volume.
Technical.
Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.
| Ezoic | Ezoic | Never EZOIC or lowercase ezoic outside logo and domain contexts. |
| ezID | ezID | Lowercase ez, capital ID — the identity sub-brand. |
| EPMV | EPMV | All caps. Expand to “Earnings Per Thousand Visitors” on first use. |
| JS snippet | JS snippet | Preferred wording for the lightweight integration. |
| Open.Video | Open.Video | The period is part of the name. |
Brief Your Agent.
Pick your agent. Copy the brief to make Ezoic-branded materials, or flip to Connect for its MCP or API setup. Both are generated from the same source as this site, the Brand API, and the MCP server.
You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly. Load the standards first: - Use the ezoic-brand MCP server: call read_brand_guide with section "style", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead. Non-negotiables: - Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients. - Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels. - Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark. - Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values. - Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill. - Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills. - Texture: at most one Pixel Wash per surface — neutrals only, under the content. - Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4. - Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network. - Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open. Before you ship, run the guide's pre-ship checklist and fix anything that fails. Task: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]
Build With The System.
Load the standards, resolve the real assets, and ship brand-perfect Ezoic work.