{"guide":{"name":"Ezoic Brand Guidelines","version":"Vol. 02 / 2026 — Light edition (experimental v0.1)","livePage":"https://iheartezoic.com/","canonicalDocument":"docs/ezoic-style-design-bible.md","summary":"Canonical public Ezoic brand system — light, editorial, type-led — for visual rules, public-safe voice rules, asset access, creation playbooks, API, MCP, and LLM ingestion. Built so agents and developers can create brand-perfect Ezoic marketing and collateral.","positioning":"Ezoic is revenue infrastructure for the modern web and the operating layer for independent web businesses.","sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Live UI-finish truth: https://www.ezoic.com, audited 2026-10-07. It is the source for Action Green #79A65A (UI only), cloud labels on green, the glass finish, the pill action recipes, and the closing CTA container. The written spec still governs the mark (#70A92A), the type spec, and voice.","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"access":{"api":"https://iheartezoic.com/api/ezoic-brand","styleSectionApi":"https://iheartezoic.com/api/ezoic-brand/sections/style","sectionApi":"https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D","searchApi":"https://iheartezoic.com/api/ezoic-brand/search?q=green","assetsApi":"https://iheartezoic.com/api/ezoic-brand/assets","groupedAssetsApi":"https://iheartezoic.com/api/ezoic-brand/assets/grouped","brandAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=brand","designElementsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=design-elements","photoBackdropsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=photo-backs","fontAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=fonts","videoAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=videos","allAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=all","markdownApi":"https://iheartezoic.com/api/ezoic-brand/markdown","llmsTxt":"https://iheartezoic.com/llms.txt","llmsFullTxt":"https://iheartezoic.com/llms-full.txt","mcp":"https://iheartezoic.com/api/mcp","standardLockup":"https://iheartezoic.com/brand/main-green-dark-text-lockup.png"},"lastRevision":{"date":"2026-10-07","summary":"Aligned UI finish to www.ezoic.com: Action Green #79A65A for every action and highlight (Ezoic Green #70A92A stays in the mark), cloud labels on green, the glass finish (shadow-glass + 12px backdrop blur), pill action recipes with −2% Bold/Medium labels, and the closing glass CTA container."},"agentKit":{"title":"Agent Kit","intent":"Pick an agent, copy the brief to brief it on Ezoic brand standards, or flip to Connect for its MCP or API setup. Briefs and setup text are generated from this guide's data.","mcpUrl":"https://iheartezoic.com/api/mcp","agents":[{"id":"claude","name":"Claude","surface":"claude.ai and Claude Desktop","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Use the ezoic-brand MCP server: call read_brand_guide with section \"style\", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (Claude — claude.ai and Claude Desktop). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nAdd a custom connector:\n- Open Settings → Connectors and choose Add custom connector.\n- Name it Ezoic Brand and paste the server URL. No authentication.\n\nhttps://iheartezoic.com/api/mcp\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"chatgpt","name":"ChatGPT","surface":"chatgpt.com","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Read https://iheartezoic.com/llms-full.txt in full before starting, or use the Ezoic Brand connector if it is added. Check https://iheartezoic.com/api/ezoic-brand/assets?root=brand before placing any logo.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (ChatGPT — chatgpt.com). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nCreate a connector in developer mode:\n- Open Settings → Apps & Connectors → Advanced settings and turn on Developer mode.\n- Choose Create, name it Ezoic Brand, paste the server URL, and set authentication to none.\n\nhttps://iheartezoic.com/api/mcp\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"claude-code","name":"Claude Code","surface":"terminal","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Use the ezoic-brand MCP server: call read_brand_guide with section \"style\", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (Claude Code — terminal). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nAdd the MCP server:\n- Run once in the project:\n\nclaude mcp add --transport http ezoic-brand https://iheartezoic.com/api/mcp\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"cursor","name":"Cursor","surface":"editor and agents","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Use the ezoic-brand MCP server: call read_brand_guide with section \"style\", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (Cursor — editor and agents). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nAdd to .cursor/mcp.json:\n- Create or edit .cursor/mcp.json in the project (or ~/.cursor/mcp.json for every project):\n\n{\n  \"mcpServers\": {\n    \"ezoic-brand\": {\n      \"url\": \"https://iheartezoic.com/api/mcp\"\n    }\n  }\n}\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"copilot","name":"GitHub Copilot","surface":"VS Code agent mode","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Use the ezoic-brand MCP server: call read_brand_guide with section \"style\", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (GitHub Copilot — VS Code agent mode). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nAdd to .vscode/mcp.json:\n- Create or edit .vscode/mcp.json in the workspace:\n\n{\n  \"servers\": {\n    \"ezoic-brand\": {\n      \"type\": \"http\",\n      \"url\": \"https://iheartezoic.com/api/mcp\"\n    }\n  }\n}\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"gemini","name":"Gemini CLI","surface":"terminal","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Use the ezoic-brand MCP server: call read_brand_guide with section \"style\", then list_brand_assets and get_brand_asset before placing any logo, photo, or font. If the server is not connected, fetch https://iheartezoic.com/llms-full.txt instead.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (Gemini CLI — terminal). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nAdd to ~/.gemini/settings.json:\n- Add the server under mcpServers (httpUrl selects Streamable HTTP):\n\n{\n  \"mcpServers\": {\n    \"ezoic-brand\": {\n      \"httpUrl\": \"https://iheartezoic.com/api/mcp\"\n    }\n  }\n}\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"},{"id":"api","name":"Other / API","surface":"any agent, script, or pipeline","brief":"You are producing Ezoic-branded materials. Follow the Ezoic Brand Guidelines (Vol. 02 / 2026 — Light edition) exactly.\n\nLoad the standards first:\n- Fetch https://iheartezoic.com/llms-full.txt for the full guide, or https://iheartezoic.com/api/ezoic-brand for structured JSON. Check https://iheartezoic.com/api/ezoic-brand/assets?root=brand before placing any logo.\n\nNon-negotiables:\n- Light, always: cloud #E3E3E3 surfaces; ink #252726 only as one local accent band. No dark mode, no gradients.\n- Two greens, two jobs: Ezoic Green #70A92A lives only in the mark; Action Green #79A65A carries every action and highlight, with cloud labels.\n- Logo: place the standard lockup on light surfaces — https://iheartezoic.com/brand/main-green-dark-text-lockup.png. Reversed lockup on ink only. Never typeset, recolor, redraw, or shadow the mark.\n- Type: Inter. Headings — Inter Display, −5% tracking, 125% leading, Title Case closed with a period. Body — Inter Text, −3%, 150%, sentence case. Nothing in all caps. Reddit Mono only for code, file paths, and exact values.\n- Actions: 999px glass pills — 14px labels at −2% (Bold on green and ink, Medium on glass), 1px white/30 border, 12px backdrop blur, shadow-glass (inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)). One primary (Action Green, or ink when green is spent) plus at most one secondary glass pill.\n- Close every page with the glass CTA container: cloud 50%, hairline at 60%, 32px radius, centered headline, one line, two pills.\n- Texture: at most one Pixel Wash per surface — neutrals only, under the content.\n- Video: Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill. Model it on https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4.\n- Voice: Direct. Confident. Technical. Ezoic is revenue infrastructure for the modern web — never a generic vendor or ad network.\n- Integrity: never invent metrics, customers, quotes, partners, or logos. Leave claim slots visibly open.\n\nBefore you ship, run the guide's pre-ship checklist and fix anything that fails.\n\nTask: [describe the material — e.g., a landing page hero, a one-pager, a deck slide, an email]","setup":"Connect the Ezoic brand guide (Other / API — any agent, script, or pipeline). The server is public, read-only, and needs no authentication.\n\nMCP server: https://iheartezoic.com/api/mcp (Streamable HTTP)\n\nUse the HTTP API:\n- Every route is public, read-only JSON or markdown:\n\nGET https://iheartezoic.com/api/ezoic-brand\nGET https://iheartezoic.com/api/ezoic-brand/sections/actions\nGET https://iheartezoic.com/api/ezoic-brand/search?q=glass\nGET https://iheartezoic.com/api/ezoic-brand/assets?root=brand\nGET https://iheartezoic.com/llms-full.txt\n\nVerify: the tools read_brand_guide, search_brand_standards, list_brand_assets, and get_brand_asset are available.\n\nNo MCP? Use the API:\n- GET https://iheartezoic.com/api/ezoic-brand — the full guide as JSON\n- GET https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D — one section (style, color, actions, logo …)\n- GET https://iheartezoic.com/api/ezoic-brand/assets?root=brand — real logo files with direct URLs\n- GET https://iheartezoic.com/llms-full.txt — the whole guide as markdown"}]},"assetRoots":[{"id":"brand","label":"Core brand assets","publicPath":"/brand","filesystemPath":"public/brand","purpose":"Approved logo, mark, wordmark, sub-brand, and brand image files when present in the public asset catalog. Do not infer meaning from filenames alone."},{"id":"design-elements","label":"Design elements","publicPath":"/images/design-elements","filesystemPath":"public/images/design-elements","purpose":"Reusable image exports and visual elements from the public asset catalog, including the pixel-wash set."},{"id":"photo-backs","label":"Photo backdrops","publicPath":"/photo-backs","filesystemPath":"public/photo-backs","purpose":"Public photo-backdrop assets. Under the v0.1 light edition, photography sits light-washed and quiet under the system; prior-system dark-veil treatments are pending re-audit."},{"id":"fonts","label":"Font files","publicPath":"/fonts","filesystemPath":"public/fonts","purpose":"Public WOFF/WOFF2 font binaries used by the site when present in the public asset catalog."},{"id":"videos","label":"Video","publicPath":"/videos","filesystemPath":"public/videos","purpose":"Approved Ezoic video references (MP4, faststart) and their poster frames — the model for how Ezoic looks in motion."}],"assetCatalogGuidance":{"productionBaseUrl":"https://iheartezoic.com","approvedRoots":[{"id":"brand","publicPath":"/brand","productionUrl":"https://iheartezoic.com/brand","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=brand","purpose":"Approved logo, mark, wordmark, sub-brand, and brand image files when present in the public asset catalog. Do not infer meaning from filenames alone."},{"id":"design-elements","publicPath":"/images/design-elements","productionUrl":"https://iheartezoic.com/images/design-elements","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=design-elements","purpose":"Reusable image exports and visual elements from the public asset catalog, including the pixel-wash set."},{"id":"photo-backs","publicPath":"/photo-backs","productionUrl":"https://iheartezoic.com/photo-backs","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=photo-backs","purpose":"Public photo-backdrop assets. Under the v0.1 light edition, photography sits light-washed and quiet under the system; prior-system dark-veil treatments are pending re-audit."},{"id":"fonts","publicPath":"/fonts","productionUrl":"https://iheartezoic.com/fonts","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=fonts","purpose":"Public WOFF/WOFF2 font binaries used by the site when present in the public asset catalog."},{"id":"videos","publicPath":"/videos","productionUrl":"https://iheartezoic.com/videos","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=videos","purpose":"Approved Ezoic video references (MP4, faststart) and their poster frames — the model for how Ezoic looks in motion."}],"singleAssetLookup":"Use /api/ezoic-brand/assets?path={publicPath} or MCP get_brand_asset before placing a logo, mark, design element, photo backdrop, or font file.","bulkLookup":"Use /api/ezoic-brand/assets?root=brand, root=design-elements, root=photo-backs, root=fonts, or root=videos. Records include publicPath, url, downloadUrl, MIME type, size, root/category, dimensions, and video duration when available."},"canonicalStyleGuide":{"document":"docs/ezoic-style-design-bible.md","productionBaseUrl":"https://iheartezoic.com","lastRevision":{"date":"2026-10-07","summary":"Aligned UI finish to www.ezoic.com: Action Green #79A65A for every action and highlight (Ezoic Green #70A92A stays in the mark), cloud labels on green, the glass finish (shadow-glass + 12px backdrop blur), pill action recipes with −2% Bold/Medium labels, and the closing glass CTA container."},"sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Live UI-finish truth: https://www.ezoic.com, audited 2026-10-07. It is the source for Action Green #79A65A (UI only), cloud labels on green, the glass finish, the pill action recipes, and the closing CTA container. The written spec still governs the mark (#70A92A), the type spec, and voice.","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"brandFoundation":{"positioning":"Ezoic is revenue infrastructure for the modern web and the operating layer for independent web businesses.","systemCharacter":"Light, editorial, and type-led — the identity theme is Growth Engineering. Neutrals build the page; green makes the point. The previous mint-led dark system is retired. Light, always.","notSpecified":["Current guide scope does not define formal mission, vision, values, archetype, legal boilerplate, print system, co-branding system, iconography system, illustration system, or accessibility certification.","Customer-specific claims, metrics, quotes, and attribution are handled in Content Integrity / Source Notes."]},"verbalIdentity":{"constants":[{"name":"Direct","rule":"Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Confident","rule":"State verified things plainly. Confidence is about truth, not volume.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Technical","rule":"Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.","source":"Ezoic Brand Style Guide v0.1 — Voice."}],"mechanics":["Headings are Title Case, closed with a period. Button labels are Title Case with no closing period. Body is sentence case. Nothing is set in all caps.","Author Title Case in the copy itself — CSS text-transform: capitalize breaks ezID, llms.txt, and Open.Video.","Data-led, not adjective-led — adjectives support numbers, never replace them.","The customer is the subject of most sentences — not the platform.","Write with direct structure: setup, operating change, proof slot, quote slot, and next action.","If a claim is unavailable, leave the claim slot empty or label it as an open claim slot.","Avoid hype vocabulary (revolutionary, game-changing, best-in-class, cutting-edge, next-generation, unleash, supercharge, elevate) and any sentence that could appear on any other ad-tech site."],"terminology":{"Ezoic":"Never EZOIC or lowercase ezoic outside logo/domain contexts.","ezID":"Lowercase ez, capital ID — the identity sub-brand.","EPMV":"All caps; expand to Earnings Per Thousand Visitors on first use.","JS snippet":"Preferred wording for the lightweight integration.","Open.Video":"The period is part of the name."}},"logoAndAssets":{"defaultLockup":"Primary lockup — Ezoic Green emblem left, charcoal wordmark right (/brand/main-green-dark-text-lockup.png, 1629×340, transparent) — the standard on every light surface. Reversed lockup on ink surfaces only (/brand/lockup-light.png). The wordmark is never typeset — it is a file, placed.","standardLockup":{"publicPath":"/brand/main-green-dark-text-lockup.png","productionUrl":"https://iheartezoic.com/brand/main-green-dark-text-lockup.png","dimensions":{"width":1629,"height":340},"finishes":"Emblem Ezoic Green #70A92A; wordmark Charcoal #252726; transparent background.","supersedes":"/brand/lockup-dark.png"},"surfacePairings":[{"surface":"cloud","asset":"/brand/main-green-dark-text-lockup.png","rule":"Core on cloud — the default pairing and the standard lockup."},{"surface":"cloud","asset":"/brand/lockup-steel-cloud.png","rule":"Steel on cloud — the quiet pairing."},{"surface":"ink","asset":"/brand/lockup-light.png","rule":"Reversed on ink."},{"surface":"ink","asset":"/brand/lockup-steel-ink.png","rule":"Steel on ink — the quiet reverse. Four pairings, then leave it alone."}],"emblemFinishes":[{"name":"Green","value":"#70A92A"},{"name":"Ink","value":"#252726"},{"name":"Steel","value":"#969696"},{"name":"On ink","value":"green holds"}],"clearSpace":"Keep clear space equal to the emblem height, labelled x, on every side of the lockup.","rules":["Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.","Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.","Never recolor outside the palette, stretch, rotate, or add shadows.","Never place the mark on busy imagery without an approved veil, or shrink it below legibility.","Fetch asset records before placing a logo, mark, design element, photo backdrop, or font file.","If a needed lockup, sub-brand mark, wordmark, photo, or font file is missing from the asset API, leave that asset slot open."],"availableAssets":[{"publicPath":"/brand/main-green-dark-text-lockup.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-cloud.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-ink.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-white.svg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-green.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/mark-muted.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/pixel-collage.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-hero.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-01.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-02.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/photo-backs/cover-wash.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Light.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Regular.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Medium.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Black.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/RedditMono-VF.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/videos/ezoic-lifetime-value-teaser.mp4","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/videos/ezoic-lifetime-value-teaser-poster.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."}],"unavailableAssetReferences":[],"componentReferencedAssets":["/brand/main-green-dark-text-lockup.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png","/images/design-elements/pixel-collage.png","/images/design-elements/wash-hero.jpg","/images/design-elements/wash-01.jpg","/images/design-elements/wash-02.jpg","/photo-backs/cover-wash.png","/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2","/fonts/RedditMono-VF.woff2","/videos/ezoic-lifetime-value-teaser.mp4","/videos/ezoic-lifetime-value-teaser-poster.jpg"],"retiredAssets":[{"publicPath":"/brand/lockup-dark.png","reason":"Superseded by /brand/main-green-dark-text-lockup.png — off-spec green (#679A2A) and near-black wordmark (#0B0C0B). Never place; kept only for URL stability."},{"publicPath":"/brand/emblem-mint.png","reason":"Mint-era finish — retired with the dark system. Never place; kept only for URL stability."},{"publicPath":"/brand/mark-mint.png","reason":"Mint-era finish — retired. Never place."},{"publicPath":"/brand/mark-lime.png","reason":"Lime-era finish — retired. Never place."},{"publicPath":"/brand/mark-frog.png","reason":"Frog-era finish — retired. Never place."},{"publicPath":"/fonts/RedHatMono.woff2","reason":"Retired mono face — Reddit Mono (/fonts/RedditMono-VF.woff2) replaces it. Kept only for URL stability."}],"pendingReaudit":[{"publicPath":"/brand/lockup-light.png","finding":"Reversed lockup emblem measures lime #A2D860, not Ezoic Green #70A92A. It is the only reversed master — keep using it on ink until a corrected master ships."},{"publicPath":"/brand/emblem-green.png","finding":"Emblem measures #578A19 (the retired frog-era green), not #70A92A. Prefer the emblem inside the standard lockup or /brand/emblem-white.svg."}],"actualAvailabilityRule":"The asset API is the source of truth for files actually present in this repo at request time. Component references identify intended usage, not proof that a binary exists. Retired assets remain served for URL stability but are never placed in new work."},"colorSystem":{"palette":[{"name":"Ezoic Green","hex":"#70A92A","cssVariable":"--green","role":"The mark — emblem and lockup finishes only. The master files carry it; never a UI fill, link, focus ring, or chart color"},{"name":"Action Green","hex":"#79A65A","cssVariable":"--green-action","role":"Every interactive or highlighted moment — primary actions, focus rings, text selection, highlighted headline words, proof slots, the single chart series. Labels on it are cloud"},{"name":"Charcoal","hex":"#252726","cssVariable":"--ink","role":"Primary text; ink surfaces; the ink pill"},{"name":"Graphite","hex":"#575757","cssVariable":"--graphite","role":"Secondary text, metadata, captions"},{"name":"Steel","hex":"#969696","cssVariable":"--steel","role":"Muted: quiet pairings, borders, page numbers, secondary text on ink"},{"name":"Cloud","hex":"#E3E3E3","cssVariable":"--cloud","role":"The page surface; labels on green and ink pills"}],"usageRules":["Surfaces are cloud or ink. Neutrals build the page; green makes the point.","Two greens, two jobs: Ezoic Green #70A92A lives only in the mark (the master files carry it); Action Green #79A65A carries every action and highlight.","Labels on Action Green are cloud #E3E3E3, Bold 700.","Both greens measure 2.2:1 on cloud and 2.8:1 on white — never small text on light surfaces.","Cloud labels on Action Green measure 2.2:1 (1.7:1 on the 70% green glass) — below WCAG AA, matching www.ezoic.com. Where AA is required, use the ink pill (11.7:1).","White #FFFFFF and alpha/color-mix derivatives of the six declared values are permitted only as quiet tints (raised panels, washes, glass fills and borders) — never as new hues.","Do not introduce new brand hues for surfaces, charts, or components.","The previous mint-led dark system is retired. Light, always."],"darkMode":"Eliminated. There is no dark mode or dark theme — this is a decision, not a pending question. Ink surfaces (reversed-logo panels, full-bleed bands, the back cover) are local accents inside the light system, never a global theme. Do not build a .dark variant.","accentBudget":"In any single composition, green appears in one or two places: the mark (Ezoic Green), and at most one primary action or one signature moment — a proof slot or one highlighted headline phrase (Action Green). When green is already spent, the primary action takes the ink pill. If green is everywhere, it points at nothing.","gradients":"No sanctioned brand gradient exists. The retired system's grain-over-mint gradient is gone with it."},"typography":{"primary":"Inter — one family, two optical sizes. Inter Display (28pt) carries headings; Inter Text (18pt) carries body and UI.","fonts":{"primary":{"family":"Inter","required":true,"packageName":"@fontsource/inter","cssVariables":["--font-inter","--font-inter-display"],"publicPaths":["/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2"],"status":"Required brand sans/display family. Public WOFF2 files are present in public/fonts and @fontsource/inter is declared."},"mono":{"family":"Reddit Mono","required":true,"packageName":null,"cssVariable":"--font-mono","implementationVariable":"--font-reddit-mono","publicPath":"/fonts/RedditMono-VF.woff2","sourcePath":"public/fonts/RedditMono-VF.woff2","status":"Required Ezoic brand mono face (variable, 200–900; Medium in use). Self-hosted — public WOFF2 present in public/fonts. Replaces the retired Red Hat Mono.","usage":"Use for code, setup snippets, file paths, hex values, exact technical values, page numbers, and copy/paste blocks. Never decoration — never a heading, label, corner-tag, or brand-texture face."}},"packageProvidedFonts":[{"family":"Inter","packageName":"@fontsource/inter","importedWeights":[300,400,500,600,700,900],"status":"Declared in package.json. Public Inter WOFF2 files are also present under public/fonts for downloads."}],"spec":{"headings":{"face":"Inter Display","letterSpacing":"-5% (-0.05em)","lineSpacing":"125%","case":"Title Case, closed with a period.","weights":[900,700,600]},"body":{"face":"Inter Text","letterSpacing":"-3% (-0.03em)","lineSpacing":"150%","case":"sentence case","weights":[400]},"buttonLabels":{"face":"Inter Text","size":"14px","letterSpacing":"-2% (-0.02em)","case":"Title Case, authored in the copy; no closing period.","weights":{"filled":700,"glassAndText":500}},"displayException":"Oversized display specimens mirroring the guide's own pages may sit tighter than the 125% heading standard; 125% remains the standard in running layouts."},"implementation":["Display: Inter 28pt via --font-inter-display; headings render Black 900 with -0.05em tracking and 125% leading.","Body/UI: Inter 18pt via --font-inter; body defaults to Regular 400 with -0.03em tracking and 150% leading.","Button labels: Inter 18pt at 14px with -0.02em tracking — Bold 700 on green and ink pills, Medium 500 on glass and text actions.","Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.","Mono: Reddit Mono via --font-mono and --font-reddit-mono; public file /fonts/RedditMono-VF.woff2."],"monoRestrictions":{"rule":"Reddit Mono is the required brand mono, but mono is not decoration.","allowedUses":["code blocks and setup snippets","copy/paste boxes","file paths, hex values, and exact technical values","page numbers and numeric or code-like data labels"],"disallowedUses":["decorative labels","general headings","body copy","corner labels","brand texture"]},"hierarchy":"Hierarchy comes from scale, spacing, line-height, and surface changes — never caps or repeated heavy weight."},"pixelWash":{"title":"The Pixel Wash — Decisive, Concise, Clear.","rule":"The system's one image texture. Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy. (Glass is a surface finish for actions, not a texture — see glassFinish.)","washes":[{"name":"Editorial collage","surface":"hero surfaces","opacity":0.14,"asset":"/images/design-elements/wash-hero.jpg","master":"/images/design-elements/pixel-collage.png"},{"name":"Wash 01","surface":"ink bands","opacity":0.08,"asset":"/images/design-elements/wash-01.jpg"},{"name":"Wash 02","surface":"ink bands","opacity":0.1,"asset":"/images/design-elements/wash-02.jpg"},{"name":"Cover wash","surface":"cover / full-bleed light sheets","opacity":"pre-baked in asset","asset":"/photo-backs/cover-wash.png"}]},"photographyImagery":{"artDirection":"Photography sits light-washed and quiet under the system — imagery never competes with the type or the mark.","sourceBackdrops":["/photo-backs/cover-wash.png"],"unavailableBackdrops":[],"rules":["Use light-washed treatment when a page needs brand atmosphere — never dark veils (the dark-veil treatment is retired with the dark system).","Prior-system photo backdrops in /photo-backs are pending re-audit against the light edition; verify before placing.","The draft example frames /photo-backs/applied-emblem-ink.png and /photo-backs/campaign-frame.png are pending re-audit — their treatments defy the v0.1 guide. Do not place or treat as models until re-approved.","Use filenames as locators; do not treat them as customer, scenario, or proof labels.","If no approved product or customer image exists, use a quiet editorial surface with an open media slot."]},"layoutAndSectionRhythm":{"maxContentWidth":"1320px","commonHorizontalPadding":"px-5 sm:px-8 lg:px-14","commonSectionPadding":"Guide sheets: min-h-[86svh] with content py-10 lg:py-16. Closing CTA section: pt-16 pb-28.","sheetChrome":"Each guide section reads like a sheet of the document: running head top-left (13px, weight 600), emblem top-right, hairline footer with the section label left and a mono page number right.","composition":"One dominant idea per sheet, oversized display headlines (Title Case, closed with a period), ruled rows divided by hairlines, generous negative space. Pages close with the glass CTA container."},"panelsBordersSurfaces":{"rules":["Cloud is the default field; white raised panels lift content; glass containers carry the closing CTA, quotes, and stat strips.","Ink panels and bands are local accents, never a theme — dark mode is eliminated.","Rounded surfaces: 16px panels/tiles/swatches, 24px large bands, 32px glass containers, 999px pills.","Hairlines: ink at low opacity (rgb(37 39 38 / 0.13)) on light — glass containers use 60% of that (≈ rgb(37 39 38 / 0.08)); white at low opacity (rgb(255 255 255 / 0.12)) on ink.","One sanctioned shadow — shadow-glass — on glass containers, pill actions, and floating bars only.","Never stock rounded-md SaaS chrome, never heavy or stacked drop shadows."]},"motion":{"principle":"Quiet entrance motion: opacity plus a slight vertical rise. Hover motion stays minimal — color change, line extension, arrow reveal, button state.","easing":"cubic-bezier(0.22, 0.61, 0.36, 1)","sourceDurations":["0.6s","0.7s","0.8s"],"buttonStates":"Color-only transitions at 150ms — fills and borders change; nothing moves or scales.","rule":"Motion supports comprehension; it is not a brand motif by itself. Nothing bounces, nothing spins."},"glassFinish":{"title":"Glass — the one surface finish.","rule":"Translucent cloud or green over the page, a 12px backdrop blur, a 1px white top highlight, and one soft ink shadow. Glass marks what you can act on and how a page closes — pill actions, the closing CTA container, quote and stat panels, floating bars. It is a finish, not a texture: it never carries imagery, never stacks, never sits over the mark, and never replaces the Pixel Wash.","source":"Audited from https://www.ezoic.com on 2026-10-07 (shadow-glass, backdrop-blur-md, rounded-4xl containers, rounded-full pills).","tokens":{"shadow":"inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)","blur":"12px","containerRadius":"32px","pillRadius":"999px"},"surfaces":[{"name":"Closing CTA container","use":"The last composition before the footer. Centered Display headline (Title Case, closed with a period), one graphite line, a green-glass primary and a secondary glass pill.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 px-8 pt-20 pb-40 text-center shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; padding: 80px 32px 160px; text-align: center; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Quote or stat panel","use":"One testimonial (32px radius) or one stat strip (16px radius) that needs to lift off the page.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Floating bar","use":"A persistent input or action bar pinned over content.","tailwind":"rounded-full border border-hairline/60 bg-cloud/70 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.7); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 999px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"}],"rules":["Glass lives only on actions and on closing, quote, stat, and floating containers — never on ordinary cards or every panel.","One layer: never nest glass in glass beyond the pills inside a glass container.","shadow-glass is the only shadow in the system; never deepen, color, or stack it.","No glass in email — mail clients drop backdrop-filter and box-shadow; use the solid Action Green pill."]},"actions":{"shape":"999px pill. 48px tall with 32px side padding (standard); 36px tall with 16px padding (compact, nav).","label":"Inter Text 14px, −2% letter spacing. Bold 700 on green and ink pills, Medium 500 on glass and text actions. Title Case, authored; never all caps; no closing period.","budget":"One primary — Action Green, or the ink pill when green is already spent — plus at most one secondary glass pill per composition.","contrast":"Cloud labels measure 2.2:1 on Action Green and 1.7:1 on the 70% green glass (below WCAG AA, matching www.ezoic.com). Where AA is required, use the ink pill — cloud on ink measures 11.7:1.","componentSource":"components/ui/button.tsx (variants: default, glass, ink, secondary, text, link)","variants":[{"name":"Primary","variant":"default","use":"The one primary action on light surfaces and in navigation.","tailwind":"rounded-full border border-white/30 bg-green-action text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action/90 hover:border-white/50","css":"background: #79A65A; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(121 166 90 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Primary glass","variant":"glass","use":"The primary inside a glass container — the closing CTA.","tailwind":"rounded-full border border-white/30 bg-green-action/70 text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action hover:border-white/50","css":"background: rgb(121 166 90 / 0.7); color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: #79A65A; border-color: rgb(255 255 255 / 0.5);"},{"name":"Ink","variant":"ink","use":"Primary weight when green is already spent (hero beside a green nav CTA), and the accessible primary.","tailwind":"rounded-full border border-white/30 bg-ink text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-ink/90 hover:border-white/50","css":"background: #252726; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(37 39 38 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Secondary glass","variant":"secondary","use":"The one secondary action beside a primary. Over photography or a wash, use cloud 25% with an ink/25 border (hover 60% / ink/40).","tailwind":"rounded-full border border-ink/15 bg-cloud/40 text-ink text-sm font-medium tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-cloud/75 hover:border-ink/30","css":"background: rgb(227 227 227 / 0.4); color: #252726; border: 1px solid rgb(37 39 38 / 0.15); border-radius: 999px; height: 48px; padding: 0 32px; font: 500 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(227 227 227 / 0.75); border-color: rgb(37 39 38 / 0.3);"},{"name":"Text","variant":"text","use":"Low-stakes navigation actions (log in, view all) — no chrome.","tailwind":"rounded-full text-ink text-sm font-medium tracking-[-0.02em] h-9 px-4 hover:opacity-70","css":"background: none; border: 0; color: #252726; font: 500 14px/20px Inter; letter-spacing: -0.02em;","hover":"opacity: 0.7;"}]},"videoMotion":{"title":"Motion Carries The Same System.","rule":"Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill.","reference":{"name":"Ezoic Lifetime Value teaser","publicPath":"/videos/ezoic-lifetime-value-teaser.mp4","productionUrl":"https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4","poster":"/videos/ezoic-lifetime-value-teaser-poster.jpg","specs":"1920 × 1080 (16:9) · H.264 High · 30 fps · 29 s · no audio track · 6.2 MB · faststart MP4"},"beats":[{"at":"0:00","name":"Hook","treatment":"Kinetic Title Case type on cloud builds word by word (“Your Users Are Worth More”) while small ink pixel squares drift around it — the pixel motif in motion."},{"at":"0:05","name":"Proof","treatment":"A product card on cloud counts a cumulative value upward; steel bars grow and a slow push-in lands on the single Action Green bar."},{"at":"0:13","name":"Voice","treatment":"A sourced testimonial: Inter Display Bold captions build word by word with Action Green highlight bars under key phrases; the speaker is cut out over a soft green circle; a hairline-dash attribution names speaker, role, and site."},{"at":"0:25","name":"End card","treatment":"The standard lockup over light-washed photography, one Action Green pill (Title Case label) and the destination URL beneath."}],"rules":["Cloud #E3E3E3 is the field in every frame; photography appears only light-washed, behind the end card.","One Action Green moment per frame — a highlighted bar, highlight underlines on a phrase, the speaker circle, or the end-card pill. Steel and charcoal carry everything else.","Type is Inter: Title Case on-screen titles (the reference cut omits the closing period on motion titles), captions in sentence case, built word by word.","Motion is quiet: word-by-word builds, counting values, slow push-ins. Nothing bounces, nothing spins.","Close on the end card: the standard lockup file, one Action Green pill, the URL. Never typeset the wordmark.","Embed on pages in a 16px panel frame with a hairline border and the poster frame; controls on, inline playback, preload metadata only, never autoplay with sound.","Figures and quotes in a video belong to that video and its sources — never lift them into new work as proof points without the citation."]},"uiComponents":{"rules":["Actions are glass pills — see actions for exact recipes. Primary: Action Green fill (#79A65A), cloud label, Bold 700, −2%, 1px white/30 border, shadow-glass, 12px backdrop blur; hover fill 90% and border white/50. One per composition.","Primary glass: Action Green at 70% — the primary inside a glass container (the closing CTA); hover to solid.","Ink pill: #252726 fill, cloud label, Bold 700, same finish — primary weight when green is already spent, and the accessible primary (11.7:1).","Secondary glass: cloud 40% fill, ink label Medium 500, 1px ink/15 border, shadow-glass; hover cloud 75% and border ink/30. At most one per composition.","Text action: ink label, Medium 500, no chrome; hover opacity 70%.","Secondary action on ink: rounded ghost outline (white at 12% alpha) with cloud text.","Text link: ink text with an ink underline; hover recolors the underline to Action Green.","Closing CTA container: glass — cloud 50%, hairline at 60%, 32px radius, 12px blur, shadow-glass; centered Display headline, one graphite line, green glass + secondary glass pills; 80px top / 160px bottom padding on desktop.","Tag: small hairline pill, sentence case, graphite text — the guide's own 'experimental · v0.1' tag is the model.","Panel: white raised panel, 16px radius, hairline border. Bands take 24px radius; glass containers 32px.","Ruled rows: hairline-divided rows (no boxes) — label left in small graphite/steel, content right.","Proof slot: an Action Green signature moment at display size whose value area stays empty until a cited value exists.","Input field: white panel field with hairline border and graphite value text.","Section header: standalone display heading, Title Case, closed with a period.","Data visualization: Action Green is the single highlighted series; charcoal, graphite, and steel carry structure and labels. Never multiple saturated colors."],"limits":"Do not invent a full component library beyond what the current source proves. Missing states stay outside the current component scope unless implemented in source."},"creationPlaybooks":{"note":"Structural recipes per material type. All inherit: cloud or ink surfaces, one dominant idea per section, master files for every mark (the standard lockup on light), glass pill actions, mono only for exact values, claim slots open until cited, the pre-ship checklist before shipping.","landingPage":{"structure":"Hero (one Title-Case-with-period headline, optional collage wash at 14%, one primary pill — Action Green, or ink when a green nav CTA is in view — plus at most one secondary glass pill) → ruled proof/feature rows → optional single ink band (at most one) → closing glass CTA container (headline, one graphite line, green glass + secondary glass pills) → quiet footer: the standard lockup on cloud, or the reversed lockup on an ink band.","avoid":"SaaS card grids, more than one wash, gradients, dashboard screenshots as decoration, square or rounded-md buttons, glass on ordinary cards."},"deckSlide":{"structure":"Slide title 5–7 words (Display 700) → 1–2 sentence core claim → 2–3 numeric proof points in a ruled row → lockup small in a corner. Headline stat as hero typography — Display 900, ink on cloud; Action Green only for the signature stat. Cloud slides by default; at most one ink accent slide per deck section.","avoid":"Small-to-big funnels, full-sentence bullets, stock AI-hype graphics, all-caps labels."},"socialImage":{"structure":"One idea — oversized Display type on cloud, or one Action Green band + one mark over light-washed photography. One mark only; respect clear space at small sizes.","avoid":"More than one message, more than one green moment, text below legible size."},"onePager":{"structure":"Sheet chrome (running head + emblem + mono footer) → headline → ruled rows for the argument → proof slot → one CTA line.","avoid":"Two-column density, boxed callouts, decorative mono."},"caseStudy":{"structure":"Situation → operating change → Action Green proof slot (cited values only) → quote slot (open until sourced) → closing glass CTA container as the next action. Light-washed photography or a quiet surface with an open media slot.","avoid":"Invented metrics/quotes/customer names; heavy cards; dashboard cosplay; dark veils over photography."},"email":{"structure":"Standard lockup file small at top (never typeset) → one headline → short body at 150% → one solid Action Green pill CTA (cloud label, Bold) → quiet footer. White/cloud only — no ink bands, washes, or glass in email (mail clients drop backdrop-filter and box-shadow).","avoid":"Multiple CTAs, image-heavy layouts, all-caps subject-style headers in the body."},"video":{"structure":"Hook — kinetic Title Case type on cloud → proof — a product card with one counting value and one Action Green bar → voice — a sourced testimonial with word-by-word captions and Action Green highlight bars → end card — the standard lockup over light-washed photography, one Action Green pill, the URL. Model: /videos/ezoic-lifetime-value-teaser.mp4.","avoid":"Dark grades or dark veils, more than one green moment per frame, typeset wordmarks, bouncing or spinning motion, invented figures or quotes, autoplay with sound."},"adCreative":{"structure":"One Action Green band, one mark, light-washed people; or type-only on cloud with the emblem holding the frame.","avoid":"Gradients, more than one band, competitor references, unsourced claims."}},"preShipChecklist":["Color audit: no hex/rgb outside #70A92A, #79A65A, #252726, #575757, #969696, #E3E3E3 plus white/alpha tints of these. #70A92A only in the mark; #79A65A on every UI green. No gradients.","Green budget: green appears only as the mark, one primary action, and/or one signature moment — never small text on light surfaces.","Caps audit: zero all-caps runs. Headings Title Case closed with a period; button labels Title Case without a period; body sentence case.","Type spec: headings −5% / 125% Inter Display; body −3% / 150% Inter Text; button labels 14px −2%, Bold on green/ink, Medium on glass.","Mono audit: Reddit Mono only on code, file paths, hex, page numbers, exact values.","Logo audit: on light surfaces the mark is /brand/main-green-dark-text-lockup.png; every mark is an approved file in one of the four pairings, full opacity, clear space ≥ emblem height; nothing recolored, stretched, rotated, or shadowed; the wordmark is a file.","Wash audit: max one wash per surface, neutrals only, under content, at approved opacity (14% collage / 8% / 10% ink bands), never over the mark.","Surface audit: cloud or ink only; ink is a local accent; dark mode does not exist.","Action audit: every action is a 999px glass pill from the action recipes; one primary (Action Green or ink) and at most one secondary per composition; shadow-glass is the only shadow; the page closes with the glass CTA container.","Integrity audit: every metric/quote/customer/partner cited or its slot visibly open; no filename-inferred meanings; no retired or draft assets placed.","Terminology audit: Ezoic · ezID · EPMV · JS snippet · Open.Video set exactly; category framing is revenue infrastructure / operating layer."],"caseStudyExampleRules":{"rules":["Use one dominant idea per section.","Use a prominent Action Green proof slot for sourced metrics — green earns the proof moment.","Leave metric, quote, and customer-detail slots open until the content is available.","Do not invent customer names, outcomes, quotes, logos, screenshots, or benchmarks.","Prefer ruled rows, editorial type, sparse proof treatments, and light-washed photography only when an approved photo asset exists.","Keep the page light: cloud surfaces, at most one ink band, and a closing glass CTA container as the next action.","Use mono only for technical values, file paths, commands, or copy boxes.","Do not link examples from the homepage unless they are approved for public navigation."]},"generationGuidance":{"workflow":["1 · Load the standards: GET /api/ezoic-brand (or MCP read_brand_guide, section='style'). Cache for the session.","2 · Resolve real assets: GET /api/ezoic-brand/assets (or MCP list_brand_assets → get_brand_asset). Never infer meaning from filenames; never place retired assets.","3 · Pick the creation playbook for the material type and compose from the tokens and component rules.","4 · Place master files for every logo occurrence — /brand/main-green-dark-text-lockup.png on light surfaces, one of the four pairings, clear space = emblem height. The wordmark is never typeset.","5 · Build actions from the action recipes (glass pills) and close pages with the glass CTA container.","6 · Verify with the pre-ship checklist before shipping. Leave claim slots open unless a cited value exists."],"webPages":["Start from the sheet rhythm, palette, typography, washes, surfaces, glass finish, motion, and component rules in this guide.","Use the asset API before placing any logo, mark, photo, design element, or font file.","Build light: cloud surfaces, editorial type, ruled rows, at most one ink accent band, one wash maximum, and one dominant idea per section.","Actions are glass pills — one primary (Action Green, or ink when green is spent) and at most one secondary glass pill. Close every page with the glass CTA container."],"docs":["Use direct, technical prose. Headings Title Case closed with a period; body sentence case.","Use mono only for commands, code, file paths, exact values, and copy/paste blocks.","Structure pages with setup, operating change, proof slot, quote slot, asset usage, and next action."],"slides":["Use scale, spacing, and surface changes for hierarchy — never all-caps labels or heavy bold.","Use Action Green as the single UI accent (Ezoic Green stays in the mark); avoid default chart palettes.","Design metrics as large proof slots; leave the number area open until the cited value is available."],"caseStudies":["Build the story as situation, operating change, source-ready proof slot, quote slot, and next action.","Never invent customers, quotes, logos, screenshots, outcomes, timelines, or metrics.","Use light-washed photography when an approved photo exists; otherwise use a quiet editorial surface with an open media slot."],"collateral":["Prefer editorial rows, restrained surfaces, and direct copy over generic SaaS card grids.","Do not use grid-pattern filler, gradients, standalone blur blobs, fake dashboards, or decorative mono.","Combine style rules, asset records, creation playbooks, and Content Integrity / Source Notes before generating production materials."]},"bannedPatterns":["fake logos, fake lockups, or unapproved logo stand-ins presented as real","a typeset wordmark — the wordmark is a file, placed","asset meaning inferred from filenames alone","unsourced metrics, proof points, product claims, partner claims, workflow claims, customer names, or quotes","decorative monospace or mono-heavy layouts","all-caps label systems, all-caps headings, or all-caps eyebrows — nothing is set in all caps","any color outside the six declared values (plus documented white/alpha tints) — including the retired mint/lime/frog set","Ezoic Green #70A92A on UI (buttons, links, focus rings, highlights, charts), or Action Green #79A65A in the mark","dark-led layouts or a global dark theme — ink is a local accent; light, always","gradients — no sanctioned brand gradient exists in this system","more than one wash per surface, a wash over the mark, or a wash above its approved opacity","grid-pattern filler as brand atmosphere","standalone gradient blur blob backgrounds","generic SaaS card grids","heavy cards, heavy drop shadows, or any shadow other than shadow-glass","glass on ordinary cards, stacked glass, or glass over the mark — glass is for actions and closing, quote, stat, and floating containers","square or rounded-md buttons, all-caps button labels, or more than one primary action per composition","dashboard-like layouts when the use case is brand or collateral","heavy bold everywhere","invented iconography or illustration systems","default chart palettes","negative competitor-trashing"],"contentIntegritySourceNotes":{"title":"Content Integrity / Source Notes","role":"Supporting metadata for agents, docs, APIs, and LLM ingestion. These notes protect factual claims while keeping creative guidance focused on Ezoic design outcomes.","principles":["Use the live asset catalog before placing logos, marks, design elements, photo backdrops, or font files.","Use filenames as locators, not as proof of what an asset depicts or means.","Leave claim slots empty or clearly open when a metric, customer name, partner name, quote, product fact, or outcome is not available.","Do not invent metrics, customers, outcomes, screenshots, quotes, partners, product capabilities, or asset meanings.","Keep integrity notes in this support area; do not present them as the headline design philosophy."],"claimSlotGuidance":["Metrics slots may be designed as prominent green-led proof moments, but the value area stays empty until a cited value is available.","Case-study templates should define the story structure first: situation, operating change, proof slot, quote slot, and next action.","Marketing pages, docs, slides, and one-pagers may include labeled claim slots for later substantiation without weakening the visual system.","When facts are unavailable, write direct structural copy around the missing claim instead of hedging or inventing."],"sourceNotes":{"visualSources":["app/page.tsx","app/globals.css","app/layout.tsx","components/ui/button.tsx","components/brand-guide/brand-hero.tsx","components/brand-guide/intro-section.tsx","components/brand-guide/logo-section.tsx","components/brand-guide/variants-section.tsx","components/brand-guide/color-section.tsx","components/brand-guide/typography-section.tsx","components/brand-guide/voice-section.tsx","components/brand-guide/design-elements-section.tsx","components/brand-guide/actions-section.tsx","components/brand-guide/access-download-section.tsx","components/brand-guide/closing-cta.tsx","components/brand-guide/brand-footer.tsx","https://www.ezoic.com (live UI finish, audited 2026-10-07)"],"notSpecified":["Logo min sizes for print/web","CMYK and Pantone values","Co-branding rules","Formal iconography and illustration systems","Print layout system","A full broadcast/video motion system — one approved reference cut exists (/videos/ezoic-lifetime-value-teaser.mp4); treat its treatment as the model, not a complete spec","Full accessibility certification — including WCAG AA for labels on green: cloud on Action Green measures 2.2:1 and 1.7:1 on the 70% green glass, matching www.ezoic.com today; the ink pill (11.7:1) is the accessible primary","An approved destructive/error color and an approved chart palette (dark mode is NOT an open question — it is eliminated)","Customer-specific proof, metrics, quotes, and attribution for the example case study","External claim sources for product, partner, customer, and metric statements","Any asset meaning not explicitly mapped by guide text or asset metadata"]}},"machineReadableSchemaDraft":{"canonical":{"document":"docs/ezoic-style-design-bible.md","productionBaseUrl":"https://iheartezoic.com","sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Live UI-finish truth: https://www.ezoic.com, audited 2026-10-07. It is the source for Action Green #79A65A (UI only), cloud labels on green, the glass finish, the pill action recipes, and the closing CTA container. The written spec still governs the mark (#70A92A), the type spec, and voice.","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"contentIntegritySourceNotes":"See canonicalStyleGuide.contentIntegritySourceNotes."},"styleGuide":"canonicalStyleGuide","lastRevision":"canonicalStyleGuide.lastRevision","standardLockup":"canonicalStyleGuide.logoAndAssets.standardLockup","assetAvailability":"canonicalStyleGuide.logoAndAssets.availableAssets, retiredAssets, and unavailableAssetReferences","glassFinish":"canonicalStyleGuide.glassFinish","actions":"canonicalStyleGuide.actions","videoMotion":"canonicalStyleGuide.videoMotion","generationGuidance":"canonicalStyleGuide.generationGuidance","creationPlaybooks":"canonicalStyleGuide.creationPlaybooks","preShipChecklist":"canonicalStyleGuide.preShipChecklist","contentIntegritySourceNotes":"canonicalStyleGuide.contentIntegritySourceNotes","apiRoutes":["/api/ezoic-brand","/api/ezoic-brand/sections/style","/api/ezoic-brand/markdown","/llms.txt","/llms-full.txt","/api/mcp"]}},"tokens":{"colors":[{"name":"Ezoic Green","hex":"#70A92A","cssVariable":"--green","role":"The mark — emblem and lockup finishes only. The master files carry it; never a UI fill, link, focus ring, or chart color"},{"name":"Action Green","hex":"#79A65A","cssVariable":"--green-action","role":"Every interactive or highlighted moment — primary actions, focus rings, text selection, highlighted headline words, proof slots, the single chart series. Labels on it are cloud"},{"name":"Charcoal","hex":"#252726","cssVariable":"--ink","role":"Primary text; ink surfaces; the ink pill"},{"name":"Graphite","hex":"#575757","cssVariable":"--graphite","role":"Secondary text, metadata, captions"},{"name":"Steel","hex":"#969696","cssVariable":"--steel","role":"Muted: quiet pairings, borders, page numbers, secondary text on ink"},{"name":"Cloud","hex":"#E3E3E3","cssVariable":"--cloud","role":"The page surface; labels on green and ink pills"}],"typography":{"primary":"Inter — one family, two optical sizes. Inter Display (28pt) carries headings; Inter Text (18pt) carries body and UI.","fonts":{"primary":{"family":"Inter","required":true,"packageName":"@fontsource/inter","cssVariables":["--font-inter","--font-inter-display"],"publicPaths":["/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2"],"status":"Required brand sans/display family. Public WOFF2 files are present in public/fonts and @fontsource/inter is declared."},"mono":{"family":"Reddit Mono","required":true,"packageName":null,"cssVariable":"--font-mono","implementationVariable":"--font-reddit-mono","publicPath":"/fonts/RedditMono-VF.woff2","sourcePath":"public/fonts/RedditMono-VF.woff2","status":"Required Ezoic brand mono face (variable, 200–900; Medium in use). Self-hosted — public WOFF2 present in public/fonts. Replaces the retired Red Hat Mono.","usage":"Use for code, setup snippets, file paths, hex values, exact technical values, page numbers, and copy/paste blocks. Never decoration — never a heading, label, corner-tag, or brand-texture face."}},"packageProvidedFonts":[{"family":"Inter","packageName":"@fontsource/inter","importedWeights":[300,400,500,600,700,900],"status":"Declared in package.json. Public Inter WOFF2 files are also present under public/fonts for downloads."}],"spec":{"headings":{"face":"Inter Display","letterSpacing":"-5% (-0.05em)","lineSpacing":"125%","case":"Title Case, closed with a period.","weights":[900,700,600]},"body":{"face":"Inter Text","letterSpacing":"-3% (-0.03em)","lineSpacing":"150%","case":"sentence case","weights":[400]},"buttonLabels":{"face":"Inter Text","size":"14px","letterSpacing":"-2% (-0.02em)","case":"Title Case, authored in the copy; no closing period.","weights":{"filled":700,"glassAndText":500}},"displayException":"Oversized display specimens mirroring the guide's own pages may sit tighter than the 125% heading standard; 125% remains the standard in running layouts."},"implementation":["Display: Inter 28pt via --font-inter-display; headings render Black 900 with -0.05em tracking and 125% leading.","Body/UI: Inter 18pt via --font-inter; body defaults to Regular 400 with -0.03em tracking and 150% leading.","Button labels: Inter 18pt at 14px with -0.02em tracking — Bold 700 on green and ink pills, Medium 500 on glass and text actions.","Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.","Mono: Reddit Mono via --font-mono and --font-reddit-mono; public file /fonts/RedditMono-VF.woff2."],"monoRestrictions":{"rule":"Reddit Mono is the required brand mono, but mono is not decoration.","allowedUses":["code blocks and setup snippets","copy/paste boxes","file paths, hex values, and exact technical values","page numbers and numeric or code-like data labels"],"disallowedUses":["decorative labels","general headings","body copy","corner labels","brand texture"]},"hierarchy":"Hierarchy comes from scale, spacing, line-height, and surface changes — never caps or repeated heavy weight."},"layout":{"maxContentWidth":"1320px","commonHorizontalPadding":"px-5 sm:px-8 lg:px-14","commonSectionPadding":"Guide sheets: min-h-[86svh] with content py-10 lg:py-16. Closing CTA section: pt-16 pb-28.","sheetChrome":"Each guide section reads like a sheet of the document: running head top-left (13px, weight 600), emblem top-right, hairline footer with the section label left and a mono page number right.","composition":"One dominant idea per sheet, oversized display headlines (Title Case, closed with a period), ruled rows divided by hairlines, generous negative space. Pages close with the glass CTA container."},"surfaces":{"rules":["Cloud is the default field; white raised panels lift content; glass containers carry the closing CTA, quotes, and stat strips.","Ink panels and bands are local accents, never a theme — dark mode is eliminated.","Rounded surfaces: 16px panels/tiles/swatches, 24px large bands, 32px glass containers, 999px pills.","Hairlines: ink at low opacity (rgb(37 39 38 / 0.13)) on light — glass containers use 60% of that (≈ rgb(37 39 38 / 0.08)); white at low opacity (rgb(255 255 255 / 0.12)) on ink.","One sanctioned shadow — shadow-glass — on glass containers, pill actions, and floating bars only.","Never stock rounded-md SaaS chrome, never heavy or stacked drop shadows."]},"pixelWash":{"title":"The Pixel Wash — Decisive, Concise, Clear.","rule":"The system's one image texture. Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy. (Glass is a surface finish for actions, not a texture — see glassFinish.)","washes":[{"name":"Editorial collage","surface":"hero surfaces","opacity":0.14,"asset":"/images/design-elements/wash-hero.jpg","master":"/images/design-elements/pixel-collage.png"},{"name":"Wash 01","surface":"ink bands","opacity":0.08,"asset":"/images/design-elements/wash-01.jpg"},{"name":"Wash 02","surface":"ink bands","opacity":0.1,"asset":"/images/design-elements/wash-02.jpg"},{"name":"Cover wash","surface":"cover / full-bleed light sheets","opacity":"pre-baked in asset","asset":"/photo-backs/cover-wash.png"}]},"glassFinish":{"title":"Glass — the one surface finish.","rule":"Translucent cloud or green over the page, a 12px backdrop blur, a 1px white top highlight, and one soft ink shadow. Glass marks what you can act on and how a page closes — pill actions, the closing CTA container, quote and stat panels, floating bars. It is a finish, not a texture: it never carries imagery, never stacks, never sits over the mark, and never replaces the Pixel Wash.","source":"Audited from https://www.ezoic.com on 2026-10-07 (shadow-glass, backdrop-blur-md, rounded-4xl containers, rounded-full pills).","tokens":{"shadow":"inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)","blur":"12px","containerRadius":"32px","pillRadius":"999px"},"surfaces":[{"name":"Closing CTA container","use":"The last composition before the footer. Centered Display headline (Title Case, closed with a period), one graphite line, a green-glass primary and a secondary glass pill.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 px-8 pt-20 pb-40 text-center shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; padding: 80px 32px 160px; text-align: center; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Quote or stat panel","use":"One testimonial (32px radius) or one stat strip (16px radius) that needs to lift off the page.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Floating bar","use":"A persistent input or action bar pinned over content.","tailwind":"rounded-full border border-hairline/60 bg-cloud/70 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.7); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 999px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"}],"rules":["Glass lives only on actions and on closing, quote, stat, and floating containers — never on ordinary cards or every panel.","One layer: never nest glass in glass beyond the pills inside a glass container.","shadow-glass is the only shadow in the system; never deepen, color, or stack it.","No glass in email — mail clients drop backdrop-filter and box-shadow; use the solid Action Green pill."]},"actions":{"shape":"999px pill. 48px tall with 32px side padding (standard); 36px tall with 16px padding (compact, nav).","label":"Inter Text 14px, −2% letter spacing. Bold 700 on green and ink pills, Medium 500 on glass and text actions. Title Case, authored; never all caps; no closing period.","budget":"One primary — Action Green, or the ink pill when green is already spent — plus at most one secondary glass pill per composition.","contrast":"Cloud labels measure 2.2:1 on Action Green and 1.7:1 on the 70% green glass (below WCAG AA, matching www.ezoic.com). Where AA is required, use the ink pill — cloud on ink measures 11.7:1.","componentSource":"components/ui/button.tsx (variants: default, glass, ink, secondary, text, link)","variants":[{"name":"Primary","variant":"default","use":"The one primary action on light surfaces and in navigation.","tailwind":"rounded-full border border-white/30 bg-green-action text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action/90 hover:border-white/50","css":"background: #79A65A; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(121 166 90 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Primary glass","variant":"glass","use":"The primary inside a glass container — the closing CTA.","tailwind":"rounded-full border border-white/30 bg-green-action/70 text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action hover:border-white/50","css":"background: rgb(121 166 90 / 0.7); color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: #79A65A; border-color: rgb(255 255 255 / 0.5);"},{"name":"Ink","variant":"ink","use":"Primary weight when green is already spent (hero beside a green nav CTA), and the accessible primary.","tailwind":"rounded-full border border-white/30 bg-ink text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-ink/90 hover:border-white/50","css":"background: #252726; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(37 39 38 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Secondary glass","variant":"secondary","use":"The one secondary action beside a primary. Over photography or a wash, use cloud 25% with an ink/25 border (hover 60% / ink/40).","tailwind":"rounded-full border border-ink/15 bg-cloud/40 text-ink text-sm font-medium tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-cloud/75 hover:border-ink/30","css":"background: rgb(227 227 227 / 0.4); color: #252726; border: 1px solid rgb(37 39 38 / 0.15); border-radius: 999px; height: 48px; padding: 0 32px; font: 500 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(227 227 227 / 0.75); border-color: rgb(37 39 38 / 0.3);"},{"name":"Text","variant":"text","use":"Low-stakes navigation actions (log in, view all) — no chrome.","tailwind":"rounded-full text-ink text-sm font-medium tracking-[-0.02em] h-9 px-4 hover:opacity-70","css":"background: none; border: 0; color: #252726; font: 500 14px/20px Inter; letter-spacing: -0.02em;","hover":"opacity: 0.7;"}]},"motion":{"principle":"Quiet entrance motion: opacity plus a slight vertical rise. Hover motion stays minimal — color change, line extension, arrow reveal, button state.","easing":"cubic-bezier(0.22, 0.61, 0.36, 1)","sourceDurations":["0.6s","0.7s","0.8s"],"buttonStates":"Color-only transitions at 150ms — fills and borders change; nothing moves or scales.","rule":"Motion supports comprehension; it is not a brand motif by itself. Nothing bounces, nothing spins."},"video":{"title":"Motion Carries The Same System.","rule":"Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill.","reference":{"name":"Ezoic Lifetime Value teaser","publicPath":"/videos/ezoic-lifetime-value-teaser.mp4","productionUrl":"https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4","poster":"/videos/ezoic-lifetime-value-teaser-poster.jpg","specs":"1920 × 1080 (16:9) · H.264 High · 30 fps · 29 s · no audio track · 6.2 MB · faststart MP4"},"beats":[{"at":"0:00","name":"Hook","treatment":"Kinetic Title Case type on cloud builds word by word (“Your Users Are Worth More”) while small ink pixel squares drift around it — the pixel motif in motion."},{"at":"0:05","name":"Proof","treatment":"A product card on cloud counts a cumulative value upward; steel bars grow and a slow push-in lands on the single Action Green bar."},{"at":"0:13","name":"Voice","treatment":"A sourced testimonial: Inter Display Bold captions build word by word with Action Green highlight bars under key phrases; the speaker is cut out over a soft green circle; a hairline-dash attribution names speaker, role, and site."},{"at":"0:25","name":"End card","treatment":"The standard lockup over light-washed photography, one Action Green pill (Title Case label) and the destination URL beneath."}],"rules":["Cloud #E3E3E3 is the field in every frame; photography appears only light-washed, behind the end card.","One Action Green moment per frame — a highlighted bar, highlight underlines on a phrase, the speaker circle, or the end-card pill. Steel and charcoal carry everything else.","Type is Inter: Title Case on-screen titles (the reference cut omits the closing period on motion titles), captions in sentence case, built word by word.","Motion is quiet: word-by-word builds, counting values, slow push-ins. Nothing bounces, nothing spins.","Close on the end card: the standard lockup file, one Action Green pill, the URL. Never typeset the wordmark.","Embed on pages in a 16px panel frame with a hairline border and the poster frame; controls on, inline playback, preload metadata only, never autoplay with sound.","Figures and quotes in a video belong to that video and its sources — never lift them into new work as proof points without the citation."]},"css":{"--green":"#70A92A","--green-action":"#79A65A","--primary-foreground":"#E3E3E3","--ink":"#252726","--graphite":"#575757","--steel":"#969696","--cloud":"#E3E3E3","--panel":"#FFFFFF","--hairline":"rgb(37 39 38 / 0.13)","--hairline-on-ink":"rgb(255 255 255 / 0.12)","--tracking-heading":"-0.05em","--tracking-body":"-0.03em","--leading-heading":"1.25","--leading-body":"1.5","--tracking-label":"-0.02em","--radius-panel":"16px","--radius-band":"24px","--radius-glass":"32px","--radius-pill":"999px","--wash-collage":"0.14","--wash-01":"0.08","--wash-02":"0.10","--glass-shadow":"inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)","--glass-blur":"12px"}},"logoSystem":{"defaultLockup":"Primary lockup — Ezoic Green emblem left, charcoal wordmark right (/brand/main-green-dark-text-lockup.png, 1629×340, transparent) — the standard on every light surface. Reversed lockup on ink surfaces only (/brand/lockup-light.png). The wordmark is never typeset — it is a file, placed.","standardLockup":{"publicPath":"/brand/main-green-dark-text-lockup.png","productionUrl":"https://iheartezoic.com/brand/main-green-dark-text-lockup.png","dimensions":{"width":1629,"height":340},"finishes":"Emblem Ezoic Green #70A92A; wordmark Charcoal #252726; transparent background.","supersedes":"/brand/lockup-dark.png"},"surfacePairings":[{"surface":"cloud","asset":"/brand/main-green-dark-text-lockup.png","rule":"Core on cloud — the default pairing and the standard lockup."},{"surface":"cloud","asset":"/brand/lockup-steel-cloud.png","rule":"Steel on cloud — the quiet pairing."},{"surface":"ink","asset":"/brand/lockup-light.png","rule":"Reversed on ink."},{"surface":"ink","asset":"/brand/lockup-steel-ink.png","rule":"Steel on ink — the quiet reverse. Four pairings, then leave it alone."}],"emblemFinishes":[{"name":"Green","value":"#70A92A"},{"name":"Ink","value":"#252726"},{"name":"Steel","value":"#969696"},{"name":"On ink","value":"green holds"}],"clearSpace":"Keep clear space equal to the emblem height, labelled x, on every side of the lockup.","rules":["Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.","Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.","Never recolor outside the palette, stretch, rotate, or add shadows.","Never place the mark on busy imagery without an approved veil, or shrink it below legibility.","Fetch asset records before placing a logo, mark, design element, photo backdrop, or font file.","If a needed lockup, sub-brand mark, wordmark, photo, or font file is missing from the asset API, leave that asset slot open."],"availableAssets":[{"publicPath":"/brand/main-green-dark-text-lockup.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-cloud.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-ink.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-white.svg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-green.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/mark-muted.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/pixel-collage.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-hero.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-01.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-02.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/photo-backs/cover-wash.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Light.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Regular.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Medium.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Black.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/RedditMono-VF.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/videos/ezoic-lifetime-value-teaser.mp4","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/videos/ezoic-lifetime-value-teaser-poster.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."}],"unavailableAssetReferences":[],"componentReferencedAssets":["/brand/main-green-dark-text-lockup.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png","/images/design-elements/pixel-collage.png","/images/design-elements/wash-hero.jpg","/images/design-elements/wash-01.jpg","/images/design-elements/wash-02.jpg","/photo-backs/cover-wash.png","/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2","/fonts/RedditMono-VF.woff2","/videos/ezoic-lifetime-value-teaser.mp4","/videos/ezoic-lifetime-value-teaser-poster.jpg"],"retiredAssets":[{"publicPath":"/brand/lockup-dark.png","reason":"Superseded by /brand/main-green-dark-text-lockup.png — off-spec green (#679A2A) and near-black wordmark (#0B0C0B). Never place; kept only for URL stability."},{"publicPath":"/brand/emblem-mint.png","reason":"Mint-era finish — retired with the dark system. Never place; kept only for URL stability."},{"publicPath":"/brand/mark-mint.png","reason":"Mint-era finish — retired. Never place."},{"publicPath":"/brand/mark-lime.png","reason":"Lime-era finish — retired. Never place."},{"publicPath":"/brand/mark-frog.png","reason":"Frog-era finish — retired. Never place."},{"publicPath":"/fonts/RedHatMono.woff2","reason":"Retired mono face — Reddit Mono (/fonts/RedditMono-VF.woff2) replaces it. Kept only for URL stability."}],"pendingReaudit":[{"publicPath":"/brand/lockup-light.png","finding":"Reversed lockup emblem measures lime #A2D860, not Ezoic Green #70A92A. It is the only reversed master — keep using it on ink until a corrected master ships."},{"publicPath":"/brand/emblem-green.png","finding":"Emblem measures #578A19 (the retired frog-era green), not #70A92A. Prefer the emblem inside the standard lockup or /brand/emblem-white.svg."}],"actualAvailabilityRule":"The asset API is the source of truth for files actually present in this repo at request time. Component references identify intended usage, not proof that a binary exists. Retired assets remain served for URL stability but are never placed in new work."},"voiceGuidance":{"constants":[{"name":"Direct","rule":"Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Confident","rule":"State verified things plainly. Confidence is about truth, not volume.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Technical","rule":"Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.","source":"Ezoic Brand Style Guide v0.1 — Voice."}],"mechanics":["Headings are Title Case, closed with a period. Button labels are Title Case with no closing period. Body is sentence case. Nothing is set in all caps.","Author Title Case in the copy itself — CSS text-transform: capitalize breaks ezID, llms.txt, and Open.Video.","Data-led, not adjective-led — adjectives support numbers, never replace them.","The customer is the subject of most sentences — not the platform.","Write with direct structure: setup, operating change, proof slot, quote slot, and next action.","If a claim is unavailable, leave the claim slot empty or label it as an open claim slot.","Avoid hype vocabulary (revolutionary, game-changing, best-in-class, cutting-edge, next-generation, unleash, supercharge, elevate) and any sentence that could appear on any other ad-tech site."],"terminology":{"Ezoic":"Never EZOIC or lowercase ezoic outside logo/domain contexts.","ezID":"Lowercase ez, capital ID — the identity sub-brand.","EPMV":"All caps; expand to Earnings Per Thousand Visitors on first use.","JS snippet":"Preferred wording for the lightweight integration.","Open.Video":"The period is part of the name."}},"componentTreatments":{"rules":["Actions are glass pills — see actions for exact recipes. Primary: Action Green fill (#79A65A), cloud label, Bold 700, −2%, 1px white/30 border, shadow-glass, 12px backdrop blur; hover fill 90% and border white/50. One per composition.","Primary glass: Action Green at 70% — the primary inside a glass container (the closing CTA); hover to solid.","Ink pill: #252726 fill, cloud label, Bold 700, same finish — primary weight when green is already spent, and the accessible primary (11.7:1).","Secondary glass: cloud 40% fill, ink label Medium 500, 1px ink/15 border, shadow-glass; hover cloud 75% and border ink/30. At most one per composition.","Text action: ink label, Medium 500, no chrome; hover opacity 70%.","Secondary action on ink: rounded ghost outline (white at 12% alpha) with cloud text.","Text link: ink text with an ink underline; hover recolors the underline to Action Green.","Closing CTA container: glass — cloud 50%, hairline at 60%, 32px radius, 12px blur, shadow-glass; centered Display headline, one graphite line, green glass + secondary glass pills; 80px top / 160px bottom padding on desktop.","Tag: small hairline pill, sentence case, graphite text — the guide's own 'experimental · v0.1' tag is the model.","Panel: white raised panel, 16px radius, hairline border. Bands take 24px radius; glass containers 32px.","Ruled rows: hairline-divided rows (no boxes) — label left in small graphite/steel, content right.","Proof slot: an Action Green signature moment at display size whose value area stays empty until a cited value exists.","Input field: white panel field with hairline border and graphite value text.","Section header: standalone display heading, Title Case, closed with a period.","Data visualization: Action Green is the single highlighted series; charcoal, graphite, and steel carry structure and labels. Never multiple saturated colors."],"limits":"Do not invent a full component library beyond what the current source proves. Missing states stay outside the current component scope unless implemented in source.","actions":{"shape":"999px pill. 48px tall with 32px side padding (standard); 36px tall with 16px padding (compact, nav).","label":"Inter Text 14px, −2% letter spacing. Bold 700 on green and ink pills, Medium 500 on glass and text actions. Title Case, authored; never all caps; no closing period.","budget":"One primary — Action Green, or the ink pill when green is already spent — plus at most one secondary glass pill per composition.","contrast":"Cloud labels measure 2.2:1 on Action Green and 1.7:1 on the 70% green glass (below WCAG AA, matching www.ezoic.com). Where AA is required, use the ink pill — cloud on ink measures 11.7:1.","componentSource":"components/ui/button.tsx (variants: default, glass, ink, secondary, text, link)","variants":[{"name":"Primary","variant":"default","use":"The one primary action on light surfaces and in navigation.","tailwind":"rounded-full border border-white/30 bg-green-action text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action/90 hover:border-white/50","css":"background: #79A65A; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(121 166 90 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Primary glass","variant":"glass","use":"The primary inside a glass container — the closing CTA.","tailwind":"rounded-full border border-white/30 bg-green-action/70 text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-green-action hover:border-white/50","css":"background: rgb(121 166 90 / 0.7); color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: #79A65A; border-color: rgb(255 255 255 / 0.5);"},{"name":"Ink","variant":"ink","use":"Primary weight when green is already spent (hero beside a green nav CTA), and the accessible primary.","tailwind":"rounded-full border border-white/30 bg-ink text-cloud text-sm font-bold tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-ink/90 hover:border-white/50","css":"background: #252726; color: #E3E3E3; border: 1px solid rgb(255 255 255 / 0.3); border-radius: 999px; height: 48px; padding: 0 32px; font: 700 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(37 39 38 / 0.9); border-color: rgb(255 255 255 / 0.5);"},{"name":"Secondary glass","variant":"secondary","use":"The one secondary action beside a primary. Over photography or a wash, use cloud 25% with an ink/25 border (hover 60% / ink/40).","tailwind":"rounded-full border border-ink/15 bg-cloud/40 text-ink text-sm font-medium tracking-[-0.02em] h-12 px-8 shadow-glass backdrop-blur-md hover:bg-cloud/75 hover:border-ink/30","css":"background: rgb(227 227 227 / 0.4); color: #252726; border: 1px solid rgb(37 39 38 / 0.15); border-radius: 999px; height: 48px; padding: 0 32px; font: 500 14px/20px Inter; letter-spacing: -0.02em; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);","hover":"background: rgb(227 227 227 / 0.75); border-color: rgb(37 39 38 / 0.3);"},{"name":"Text","variant":"text","use":"Low-stakes navigation actions (log in, view all) — no chrome.","tailwind":"rounded-full text-ink text-sm font-medium tracking-[-0.02em] h-9 px-4 hover:opacity-70","css":"background: none; border: 0; color: #252726; font: 500 14px/20px Inter; letter-spacing: -0.02em;","hover":"opacity: 0.7;"}]},"glassFinish":{"title":"Glass — the one surface finish.","rule":"Translucent cloud or green over the page, a 12px backdrop blur, a 1px white top highlight, and one soft ink shadow. Glass marks what you can act on and how a page closes — pill actions, the closing CTA container, quote and stat panels, floating bars. It is a finish, not a texture: it never carries imagery, never stacks, never sits over the mark, and never replaces the Pixel Wash.","source":"Audited from https://www.ezoic.com on 2026-10-07 (shadow-glass, backdrop-blur-md, rounded-4xl containers, rounded-full pills).","tokens":{"shadow":"inset 0 1px 0 rgb(255 255 255 / 0.45), 0 8px 30px -8px rgb(37 39 38 / 0.25)","blur":"12px","containerRadius":"32px","pillRadius":"999px"},"surfaces":[{"name":"Closing CTA container","use":"The last composition before the footer. Centered Display headline (Title Case, closed with a period), one graphite line, a green-glass primary and a secondary glass pill.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 px-8 pt-20 pb-40 text-center shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; padding: 80px 32px 160px; text-align: center; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Quote or stat panel","use":"One testimonial (32px radius) or one stat strip (16px radius) that needs to lift off the page.","tailwind":"rounded-4xl border border-hairline/60 bg-cloud/50 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.5); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 32px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"},{"name":"Floating bar","use":"A persistent input or action bar pinned over content.","tailwind":"rounded-full border border-hairline/60 bg-cloud/70 shadow-glass backdrop-blur-md","css":"background: rgb(227 227 227 / 0.7); border: 1px solid rgb(37 39 38 / 0.08); border-radius: 999px; backdrop-filter: blur(12px); box-shadow: var(--glass-shadow);"}],"rules":["Glass lives only on actions and on closing, quote, stat, and floating containers — never on ordinary cards or every panel.","One layer: never nest glass in glass beyond the pills inside a glass container.","shadow-glass is the only shadow in the system; never deepen, color, or stack it.","No glass in email — mail clients drop backdrop-filter and box-shadow; use the solid Action Green pill."]}},"sections":[{"id":"style","title":"Canonical Style Bible","anchor":"#style","intent":"Expose the canonical in-repo style bible and shared design rules for the v0.1 light edition.","copy":["The canonical public style guide is docs/ezoic-style-design-bible.md — the Vol. 02 / 2026 light edition.","The site, API, MCP, llms.txt, and collateral guidance resolve back to the same style system."],"relatedKey":"canonicalStyleGuide"},{"id":"intro","title":"Growth Engineering.","anchor":"#intro","intent":"Orient the reader and define the guide's scope.","copy":["Ezoic's identity is light, editorial, and type-led. This guide is the source of truth for how the brand looks.","Every mark in it is a master file — place the files as supplied; never re-draw, re-color, or re-type them.","Ezoic is revenue infrastructure for the modern web — the operating layer for independent web businesses."]},{"id":"logo","title":"Logo","anchor":"#logo","intent":"Define the primary and reversed lockups, surface pairing, clear space, and asset lookup rules.","copy":["Primary lockup — Ezoic Green emblem left, charcoal wordmark right (/brand/main-green-dark-text-lockup.png, 1629×340, transparent) — the standard on every light surface. Reversed lockup on ink surfaces only (/brand/lockup-light.png). The wordmark is never typeset — it is a file, placed.","Keep clear space equal to the emblem height, labelled x, on every side of the lockup.","Use the master files from the asset catalog and never approximate a mark or lockup."],"assetReferences":["/brand/main-green-dark-text-lockup.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png"]},{"id":"variants","title":"Logo On Color","anchor":"#variants","intent":"Define the four approved pairings and the emblem finishes.","copy":["Four pairings, then leave it alone: Core on cloud (default) · Steel on cloud (quiet) · Reversed on ink · Steel on ink (quiet reverse).","Emblem finishes: Green #70A92A · Ink #252726 · Steel #969696 · on ink, the green holds.","If a needed variant, wordmark, or lockup is not in the asset API, leave that asset slot open."],"assetReferences":["/brand/main-green-dark-text-lockup.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png"]},{"id":"color","title":"Color","anchor":"#color","intent":"Neutrals build. Green points. Expose the six declared values — two greens with two jobs — and the surface discipline.","copy":["Surfaces are cloud or ink. Neutrals build the page; green makes the point.","Two greens, two jobs: Ezoic Green #70A92A lives only in the mark (the master files carry it); Action Green #79A65A carries every action and highlight.","Labels on Action Green are cloud #E3E3E3, Bold 700.","Both greens measure 2.2:1 on cloud and 2.8:1 on white — never small text on light surfaces.","Cloud labels on Action Green measure 2.2:1 (1.7:1 on the 70% green glass) — below WCAG AA, matching www.ezoic.com. Where AA is required, use the ink pill (11.7:1).","White #FFFFFF and alpha/color-mix derivatives of the six declared values are permitted only as quiet tints (raised panels, washes, glass fills and borders) — never as new hues.","Do not introduce new brand hues for surfaces, charts, or components.","The previous mint-led dark system is retired. Light, always."],"paletteRef":"canonicalStyleGuide.colorSystem.palette"},{"id":"type","title":"Type","anchor":"#fonts","intent":"One family, two optical sizes — Inter, with strict Reddit Mono restrictions.","copy":["Inter — one family, two optical sizes. Inter Display (28pt) carries headings; Inter Text (18pt) carries body and UI.","Headings — Inter Display, −5% letter spacing, 125% line spacing. Title Case, closed with a period. Body — Inter Text, −3%, 150%, sentence case.","Button labels — Inter Text 14px, −2% letter spacing, Bold on green and ink, Medium on glass. Title Case, no closing period.","Reddit Mono is the required brand mono, but mono is not decoration."],"typographyRef":"canonicalStyleGuide.typography"},{"id":"voice","title":"Voice","anchor":"#voice","intent":"Direct. Confident. Technical. — the public voice constants and terminology.","copy":["Direct: Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.","Confident: State verified things plainly. Confidence is about truth, not volume.","Technical: Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin."],"source":"See Content Integrity / Source Notes for claim and citation handling."},{"id":"elements","title":"The Pixel Wash","anchor":"#elements","intent":"Define the system's one image texture, plus surface, component, and data-visualization rules.","copy":["The system's one image texture. Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy. (Glass is a surface finish for actions, not a texture — see glassFinish.)","Editorial collage — hero surfaces · 14%. Wash 01 — ink bands · 8%. Wash 02 — ink bands · 10%.","Sample chart values in components are visual specimens, not proof points."],"componentsRef":"canonicalStyleGuide.uiComponents"},{"id":"actions","title":"Actions And Glass","anchor":"#actions","intent":"Define the pill action recipes, the glass finish, and the closing CTA container — aligned to www.ezoic.com.","copy":["Translucent cloud or green over the page, a 12px backdrop blur, a 1px white top highlight, and one soft ink shadow. Glass marks what you can act on and how a page closes — pill actions, the closing CTA container, quote and stat panels, floating bars. It is a finish, not a texture: it never carries imagery, never stacks, never sits over the mark, and never replaces the Pixel Wash.","999px pill. 48px tall with 32px side padding (standard); 36px tall with 16px padding (compact, nav).","Inter Text 14px, −2% letter spacing. Bold 700 on green and ink pills, Medium 500 on glass and text actions. Title Case, authored; never all caps; no closing period.","One primary — Action Green, or the ink pill when green is already spent — plus at most one secondary glass pill per composition.","Cloud labels measure 2.2:1 on Action Green and 1.7:1 on the 70% green glass (below WCAG AA, matching www.ezoic.com). Where AA is required, use the ink pill — cloud on ink measures 11.7:1."],"actionsRef":"canonicalStyleGuide.actions","glassRef":"canonicalStyleGuide.glassFinish"},{"id":"video","title":"Video","anchor":"#video","intent":"Show how Ezoic looks in motion, using the Lifetime Value teaser as the reference cut.","copy":["Video uses the same system as the page: cloud surfaces, Inter in motion, one Action Green moment per frame, a sourced voice, and an end card that closes on the standard lockup and one green pill.","Reference: https://iheartezoic.com/videos/ezoic-lifetime-value-teaser.mp4 — 1920 × 1080 (16:9) · H.264 High · 30 fps · 29 s · no audio track · 6.2 MB · faststart MP4.","0:00 Hook — Kinetic Title Case type on cloud builds word by word (“Your Users Are Worth More”) while small ink pixel squares drift around it — the pixel motif in motion.","0:05 Proof — A product card on cloud counts a cumulative value upward; steel bars grow and a slow push-in lands on the single Action Green bar.","0:13 Voice — A sourced testimonial: Inter Display Bold captions build word by word with Action Green highlight bars under key phrases; the speaker is cut out over a soft green circle; a hairline-dash attribution names speaker, role, and site.","0:25 End card — The standard lockup over light-washed photography, one Action Green pill (Title Case label) and the destination URL beneath."],"assetReferences":["/videos/ezoic-lifetime-value-teaser.mp4","/videos/ezoic-lifetime-value-teaser-poster.jpg"],"videoRef":"canonicalStyleGuide.videoMotion"},{"id":"case-study","title":"Case Study Example","anchor":"/case-study-example","intent":"Document how to apply the style system to a case-study layout with open claim slots.","copy":["Use one dominant idea per section.","Use a prominent Action Green proof slot for sourced metrics — green earns the proof moment.","Leave metric, quote, and customer-detail slots open until the content is available.","Do not invent customer names, outcomes, quotes, logos, screenshots, or benchmarks.","Prefer ruled rows, editorial type, sparse proof treatments, and light-washed photography only when an approved photo asset exists.","Keep the page light: cloud surfaces, at most one ink band, and a closing glass CTA container as the next action.","Use mono only for technical values, file paths, commands, or copy boxes.","Do not link examples from the homepage unless they are approved for public navigation."],"route":"/case-study-example"},{"id":"access","title":"Access","anchor":"#access","intent":"Document the Agent Kit (per-agent briefs and MCP/API setup), machine-readable API, MCP, llms.txt, asset access, and the creation workflow.","copy":["Pick an agent, copy the brief to brief it on Ezoic brand standards, or flip to Connect for its MCP or API setup. Briefs and setup text are generated from this guide's data.","The API, MCP route, and LLM text routes read the same canonical style data.","Asset endpoints return actual files from approved public roots at request time with grouped counts and download links.","Creation workflow: load the standards → resolve real assets → pick the playbook → compose from tokens and action recipes → run the pre-ship checklist."],"accessRef":"access","agentKitRef":"agentKit"},{"id":"footer","title":"Footer","anchor":"#footer","intent":"Close with the guide identity and production access routes.","copy":["Revenue infrastructure for the modern web.","Copyright Ezoic 2026 — experimental draft, not ratified."]}]},"assetCatalog":{"roots":[{"id":"brand","label":"Core brand assets","publicPath":"/brand","filesystemPath":"public/brand","purpose":"Approved logo, mark, wordmark, sub-brand, and brand image files when present in the public asset catalog. Do not infer meaning from filenames alone."},{"id":"design-elements","label":"Design elements","publicPath":"/images/design-elements","filesystemPath":"public/images/design-elements","purpose":"Reusable image exports and visual elements from the public asset catalog, including the pixel-wash set."},{"id":"photo-backs","label":"Photo backdrops","publicPath":"/photo-backs","filesystemPath":"public/photo-backs","purpose":"Public photo-backdrop assets. Under the v0.1 light edition, photography sits light-washed and quiet under the system; prior-system dark-veil treatments are pending re-audit."},{"id":"fonts","label":"Font files","publicPath":"/fonts","filesystemPath":"public/fonts","purpose":"Public WOFF/WOFF2 font binaries used by the site when present in the public asset catalog."},{"id":"videos","label":"Video","publicPath":"/videos","filesystemPath":"public/videos","purpose":"Approved Ezoic video references (MP4, faststart) and their poster frames — the model for how Ezoic looks in motion."}],"count":91,"assets":[{"root":"brand","category":"brand","name":"emblem-green.png","filename":"emblem-green.png","publicPath":"/brand/emblem-green.png","url":"https://iheartezoic.com/brand/emblem-green.png","downloadUrl":"https://iheartezoic.com/brand/emblem-green.png","extension":"png","mimeType":"image/png","sizeBytes":4404,"modifiedAt":"2018-10-20T01:46:40.000Z","dimensions":{"width":128,"height":127}},{"root":"brand","category":"brand","name":"emblem-mint.png","filename":"emblem-mint.png","publicPath":"/brand/emblem-mint.png","url":"https://iheartezoic.com/brand/emblem-mint.png","downloadUrl":"https://iheartezoic.com/brand/emblem-mint.png","extension":"png","mimeType":"image/png","sizeBytes":4051,"modifiedAt":"2018-10-20T01:46:40.000Z","dimensions":{"width":128,"height":127}},{"root":"brand","category":"brand","name":"emblem-white.svg","filename":"emblem-white.svg","publicPath":"/brand/emblem-white.svg","url":"https://iheartezoic.com/brand/emblem-white.svg","downloadUrl":"https://iheartezoic.com/brand/emblem-white.svg","extension":"svg","mimeType":"image/svg+xml","sizeBytes":1133,"modifiedAt":"2018-10-20T01:46:40.000Z","dimensions":{"width":128,"height":127},"svg":{"width":128,"height":127,"viewBox":"0 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