{"guide":{"name":"Ezoic Brand Guidelines","version":"Vol. 02 / 2026 — Light edition (experimental v0.1)","livePage":"https://iheartezoic.com/","canonicalDocument":"docs/ezoic-style-design-bible.md","summary":"Canonical public Ezoic brand system — light, editorial, type-led — for visual rules, public-safe voice rules, asset access, creation playbooks, API, MCP, and LLM ingestion. Built so agents and developers can create brand-perfect Ezoic marketing and collateral.","positioning":"Ezoic is revenue infrastructure for the modern web and the operating layer for independent web businesses.","sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"access":{"api":"https://iheartezoic.com/api/ezoic-brand","styleSectionApi":"https://iheartezoic.com/api/ezoic-brand/sections/style","sectionApi":"https://iheartezoic.com/api/ezoic-brand/sections/%7Bid%7D","searchApi":"https://iheartezoic.com/api/ezoic-brand/search?q=green","assetsApi":"https://iheartezoic.com/api/ezoic-brand/assets","groupedAssetsApi":"https://iheartezoic.com/api/ezoic-brand/assets/grouped","brandAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=brand","designElementsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=design-elements","photoBackdropsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=photo-backs","fontAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=fonts","allAssetsZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=all","markdownApi":"https://iheartezoic.com/api/ezoic-brand/markdown","llmsTxt":"https://iheartezoic.com/llms.txt","llmsFullTxt":"https://iheartezoic.com/llms-full.txt","mcp":"https://iheartezoic.com/api/mcp"},"assetRoots":[{"id":"brand","label":"Core brand assets","publicPath":"/brand","filesystemPath":"public/brand","purpose":"Approved logo, mark, wordmark, sub-brand, and brand image files when present in the public asset catalog. Do not infer meaning from filenames alone."},{"id":"design-elements","label":"Design elements","publicPath":"/images/design-elements","filesystemPath":"public/images/design-elements","purpose":"Reusable image exports and visual elements from the public asset catalog, including the pixel-wash set."},{"id":"photo-backs","label":"Photo backdrops","publicPath":"/photo-backs","filesystemPath":"public/photo-backs","purpose":"Public photo-backdrop assets. Under the v0.1 light edition, photography sits light-washed and quiet under the system; prior-system dark-veil treatments are pending re-audit."},{"id":"fonts","label":"Font files","publicPath":"/fonts","filesystemPath":"public/fonts","purpose":"Public WOFF/WOFF2 font binaries used by the site when present in the public asset catalog."}],"assetCatalogGuidance":{"productionBaseUrl":"https://iheartezoic.com","approvedRoots":[{"id":"brand","publicPath":"/brand","productionUrl":"https://iheartezoic.com/brand","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=brand","purpose":"Approved logo, mark, wordmark, sub-brand, and brand image files when present in the public asset catalog. Do not infer meaning from filenames alone."},{"id":"design-elements","publicPath":"/images/design-elements","productionUrl":"https://iheartezoic.com/images/design-elements","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=design-elements","purpose":"Reusable image exports and visual elements from the public asset catalog, including the pixel-wash set."},{"id":"photo-backs","publicPath":"/photo-backs","productionUrl":"https://iheartezoic.com/photo-backs","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=photo-backs","purpose":"Public photo-backdrop assets. Under the v0.1 light edition, photography sits light-washed and quiet under the system; prior-system dark-veil treatments are pending re-audit."},{"id":"fonts","publicPath":"/fonts","productionUrl":"https://iheartezoic.com/fonts","downloadZip":"https://iheartezoic.com/api/ezoic-brand/assets/download?root=fonts","purpose":"Public WOFF/WOFF2 font binaries used by the site when present in the public asset catalog."}],"singleAssetLookup":"Use /api/ezoic-brand/assets?path={publicPath} or MCP get_brand_asset before placing a logo, mark, design element, photo backdrop, or font file.","bulkLookup":"Use /api/ezoic-brand/assets?root=brand, root=design-elements, root=photo-backs, or root=fonts. Records include publicPath, url, downloadUrl, MIME type, size, root/category, and dimensions when available."},"canonicalStyleGuide":{"document":"docs/ezoic-style-design-bible.md","productionBaseUrl":"https://iheartezoic.com","sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"brandFoundation":{"positioning":"Ezoic is revenue infrastructure for the modern web and the operating layer for independent web businesses.","systemCharacter":"Light, editorial, and type-led — the identity theme is Growth Engineering. Neutrals build the page; green makes the point. The previous mint-led dark system is retired. Light, always.","notSpecified":["Current guide scope does not define formal mission, vision, values, archetype, legal boilerplate, print system, co-branding system, iconography system, illustration system, or accessibility certification.","Customer-specific claims, metrics, quotes, and attribution are handled in Content Integrity / Source Notes."]},"verbalIdentity":{"constants":[{"name":"Direct","rule":"Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Confident","rule":"State verified things plainly. Confidence is about truth, not volume.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Technical","rule":"Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.","source":"Ezoic Brand Style Guide v0.1 — Voice."}],"mechanics":["Headings are Title Case, closed with a period. Body is sentence case. Nothing is set in all caps.","Data-led, not adjective-led — adjectives support numbers, never replace them.","The customer is the subject of most sentences — not the platform.","Write with direct structure: setup, operating change, proof slot, quote slot, and next action.","If a claim is unavailable, leave the claim slot empty or label it as an open claim slot.","Avoid hype vocabulary (revolutionary, game-changing, best-in-class, cutting-edge, next-generation, unleash, supercharge, elevate) and any sentence that could appear on any other ad-tech site."],"terminology":{"Ezoic":"Never EZOIC or lowercase ezoic outside logo/domain contexts.","ezID":"Lowercase ez, capital ID — the identity sub-brand.","EPMV":"All caps; expand to Earnings Per Thousand Visitors on first use.","JS snippet":"Preferred wording for the lightweight integration.","Open.Video":"The period is part of the name."}},"logoAndAssets":{"defaultLockup":"Primary lockup — emblem left, wordmark right (/brand/lockup-dark.png on light surfaces). Reversed lockup on ink surfaces only (/brand/lockup-light.png). The wordmark is never typeset — it is a file, placed.","surfacePairings":[{"surface":"cloud","asset":"/brand/lockup-dark.png","rule":"Core on cloud — the default pairing."},{"surface":"cloud","asset":"/brand/lockup-steel-cloud.png","rule":"Steel on cloud — the quiet pairing."},{"surface":"ink","asset":"/brand/lockup-light.png","rule":"Reversed on ink."},{"surface":"ink","asset":"/brand/lockup-steel-ink.png","rule":"Steel on ink — the quiet reverse. Four pairings, then leave it alone."}],"emblemFinishes":[{"name":"Green","value":"#70A92A"},{"name":"Ink","value":"#252726"},{"name":"Steel","value":"#969696"},{"name":"On ink","value":"green holds"}],"clearSpace":"Keep clear space equal to the emblem height, labelled x, on every side of the lockup.","rules":["Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.","Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.","Never recolor outside the palette, stretch, rotate, or add shadows.","Never place the mark on busy imagery without an approved veil, or shrink it below legibility.","Fetch asset records before placing a logo, mark, design element, photo backdrop, or font file.","If a needed lockup, sub-brand mark, wordmark, photo, or font file is missing from the asset API, leave that asset slot open."],"availableAssets":[{"publicPath":"/brand/lockup-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-cloud.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-ink.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-white.svg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-green.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/mark-muted.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/pixel-collage.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-hero.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-01.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-02.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/photo-backs/cover-wash.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Light.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Regular.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Medium.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Black.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/RedditMono-VF.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."}],"unavailableAssetReferences":[],"componentReferencedAssets":["/brand/lockup-dark.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png","/images/design-elements/pixel-collage.png","/images/design-elements/wash-hero.jpg","/images/design-elements/wash-01.jpg","/images/design-elements/wash-02.jpg","/photo-backs/cover-wash.png","/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2","/fonts/RedditMono-VF.woff2"],"retiredAssets":[{"publicPath":"/brand/emblem-mint.png","reason":"Mint-era finish — retired with the dark system. Never place; kept only for URL stability."},{"publicPath":"/brand/mark-mint.png","reason":"Mint-era finish — retired. Never place."},{"publicPath":"/brand/mark-lime.png","reason":"Lime-era finish — retired. Never place."},{"publicPath":"/brand/mark-frog.png","reason":"Frog-era finish — retired. Never place."},{"publicPath":"/fonts/RedHatMono.woff2","reason":"Retired mono face — Reddit Mono (/fonts/RedditMono-VF.woff2) replaces it. Kept only for URL stability."}],"actualAvailabilityRule":"The asset API is the source of truth for files actually present in this repo at request time. Component references identify intended usage, not proof that a binary exists. Retired assets remain served for URL stability but are never placed in new work."},"colorSystem":{"palette":[{"name":"Ezoic Green","hex":"#70A92A","cssVariable":"--green","role":"The single accent — the mark, primary actions, signature moments. It earns every appearance"},{"name":"Charcoal","hex":"#252726","cssVariable":"--ink","role":"Primary text; ink surfaces"},{"name":"Graphite","hex":"#575757","cssVariable":"--graphite","role":"Secondary text, metadata, captions"},{"name":"Steel","hex":"#969696","cssVariable":"--steel","role":"Muted: quiet pairings, borders, page numbers, secondary text on ink"},{"name":"Cloud","hex":"#E3E3E3","cssVariable":"--cloud","role":"The page surface"}],"usageRules":["Surfaces are cloud or ink. Neutrals build the page; green makes the point.","Ezoic Green is the single accent — the mark, primary actions, signature moments.","Green measures 2.8:1 on light surfaces — never small text on cloud or white.","White #FFFFFF and alpha/color-mix derivatives of the five declared values are permitted only as quiet surface tints (raised panels, washes) — never as new hues.","Do not introduce new brand hues for surfaces, charts, or components.","The previous mint-led dark system is retired. Light, always."],"darkMode":"Eliminated. There is no dark mode or dark theme — this is a decision, not a pending question. Ink surfaces (reversed-logo panels, full-bleed bands, the back cover) are local accents inside the light system, never a global theme. Do not build a .dark variant.","accentBudget":"In any single composition, green appears in one or two places: the mark, and at most one primary action or one signature proof moment. If green is everywhere, it points at nothing.","gradients":"No sanctioned brand gradient exists. The retired system's grain-over-mint gradient is gone with it."},"typography":{"primary":"Inter — one family, two optical sizes. Inter Display (28pt) carries headings; Inter Text (18pt) carries body and UI.","fonts":{"primary":{"family":"Inter","required":true,"packageName":"@fontsource/inter","cssVariables":["--font-inter","--font-inter-display"],"publicPaths":["/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2"],"status":"Required brand sans/display family. Public WOFF2 files are present in public/fonts and @fontsource/inter is declared."},"mono":{"family":"Reddit Mono","required":true,"packageName":null,"cssVariable":"--font-mono","implementationVariable":"--font-reddit-mono","publicPath":"/fonts/RedditMono-VF.woff2","sourcePath":"public/fonts/RedditMono-VF.woff2","status":"Required Ezoic brand mono face (variable, 200–900; Medium in use). Self-hosted — public WOFF2 present in public/fonts. Replaces the retired Red Hat Mono.","usage":"Use for code, setup snippets, file paths, hex values, exact technical values, page numbers, and copy/paste blocks. Never decoration — never a heading, label, corner-tag, or brand-texture face."}},"packageProvidedFonts":[{"family":"Inter","packageName":"@fontsource/inter","importedWeights":[300,400,500,600,700,900],"status":"Declared in package.json. Public Inter WOFF2 files are also present under public/fonts for downloads."}],"spec":{"headings":{"face":"Inter Display","letterSpacing":"-5% (-0.05em)","lineSpacing":"125%","case":"Title Case, closed with a period.","weights":[900,700,600]},"body":{"face":"Inter Text","letterSpacing":"-3% (-0.03em)","lineSpacing":"150%","case":"sentence case","weights":[400]},"displayException":"Oversized display specimens mirroring the guide's own pages may sit tighter than the 125% heading standard; 125% remains the standard in running layouts."},"implementation":["Display: Inter 28pt via --font-inter-display; headings render Black 900 with -0.05em tracking and 125% leading.","Body/UI: Inter 18pt via --font-inter; body defaults to Regular 400 with -0.03em tracking and 150% leading.","Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.","Mono: Reddit Mono via --font-mono and --font-reddit-mono; public file /fonts/RedditMono-VF.woff2."],"monoRestrictions":{"rule":"Reddit Mono is the required brand mono, but mono is not decoration.","allowedUses":["code blocks and setup snippets","copy/paste boxes","file paths, hex values, and exact technical values","page numbers and numeric or code-like data labels"],"disallowedUses":["decorative labels","general headings","body copy","corner labels","brand texture"]},"hierarchy":"Hierarchy comes from scale, spacing, line-height, and surface changes — never caps or repeated heavy weight."},"pixelWash":{"title":"The Pixel Wash — Decisive, Concise, Clear.","rule":"The system's one texture. Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy.","washes":[{"name":"Editorial collage","surface":"hero surfaces","opacity":0.14,"asset":"/images/design-elements/wash-hero.jpg","master":"/images/design-elements/pixel-collage.png"},{"name":"Wash 01","surface":"ink bands","opacity":0.08,"asset":"/images/design-elements/wash-01.jpg"},{"name":"Wash 02","surface":"ink bands","opacity":0.1,"asset":"/images/design-elements/wash-02.jpg"},{"name":"Cover wash","surface":"cover / full-bleed light sheets","opacity":"pre-baked in asset","asset":"/photo-backs/cover-wash.png"}]},"photographyImagery":{"artDirection":"Photography sits light-washed and quiet under the system — imagery never competes with the type or the mark.","sourceBackdrops":["/photo-backs/cover-wash.png"],"unavailableBackdrops":[],"rules":["Use light-washed treatment when a page needs brand atmosphere — never dark veils (the dark-veil treatment is retired with the dark system).","Prior-system photo backdrops in /photo-backs are pending re-audit against the light edition; verify before placing.","The draft example frames /photo-backs/applied-emblem-ink.png and /photo-backs/campaign-frame.png are pending re-audit — their treatments defy the v0.1 guide. Do not place or treat as models until re-approved.","Use filenames as locators; do not treat them as customer, scenario, or proof labels.","If no approved product or customer image exists, use a quiet editorial surface with an open media slot."]},"layoutAndSectionRhythm":{"maxContentWidth":"1320px","commonHorizontalPadding":"px-5 sm:px-8 lg:px-14","commonSectionPadding":"py-16 sm:py-24 lg:py-32","sheetChrome":"Each guide section reads like a sheet of the document: running head top-left (13px, weight 600), emblem top-right, hairline footer with the section label left and a mono page number right.","composition":"One dominant idea per sheet, oversized display headlines (Title Case, closed with a period), ruled rows divided by hairlines, generous negative space."},"panelsBordersSurfaces":{"rules":["Cloud is the default field; white raised panels lift content.","Ink panels and bands are local accents, never a theme — dark mode is eliminated.","Rounded surfaces per the guide's pages: 16px panels/tiles/swatches, 24px large bands, 999px pills.","Hairlines: ink at low opacity (rgb(37 39 38 / 0.13)) on light; white at low opacity (rgb(255 255 255 / 0.12)) on ink.","Never stock rounded-md SaaS chrome, never heavy drop shadows."]},"motion":{"principle":"Quiet entrance motion: opacity plus a slight vertical rise. Hover motion stays minimal — color change, line extension, arrow reveal, button state.","easing":"cubic-bezier(0.22, 0.61, 0.36, 1)","sourceDurations":["0.6s","0.7s","0.8s"],"rule":"Motion supports comprehension; it is not a brand motif by itself. Nothing bounces, nothing spins."},"uiComponents":{"rules":["Primary action: rounded green pill (#70A92A fill, white text, weight 600–700); hover shifts to ink. One per composition.","Secondary action on ink: rounded ghost outline (white at 12% alpha) with cloud text.","Text link: ink text with an ink underline; hover extends or recolors the underline to green.","Tag: small hairline pill, sentence case, graphite text — the guide's own 'experimental · v0.1' tag is the model.","Panel: white raised panel, 16px radius, hairline border. Bands take 24px radius.","Ruled rows: hairline-divided rows (no boxes) — label left in small graphite/steel, content right.","Proof slot: a green-led signature moment whose value area stays empty until a cited value exists.","Input field: white panel field with hairline border and graphite value text.","Section header: standalone display heading, Title Case, closed with a period.","Data visualization: green is the single highlighted series; charcoal, graphite, and steel carry structure and labels. Never multiple saturated colors."],"limits":"Do not invent a full component library beyond what the current source proves. Missing states stay outside the current component scope unless implemented in source."},"creationPlaybooks":{"note":"Structural recipes per material type. All inherit: cloud or ink surfaces, one dominant idea per section, master files for every mark, mono only for exact values, claim slots open until cited, the pre-ship checklist before shipping.","landingPage":{"structure":"Hero (one Title-Case-with-period headline, optional collage wash at 14%, one green pill) → ruled proof/feature rows → a single ink band as the one dark accent → quiet footer with the reversed lockup.","avoid":"SaaS card grids, more than one wash, gradients, dashboard screenshots as decoration."},"deckSlide":{"structure":"Slide title 5–7 words (Display 700) → 1–2 sentence core claim → 2–3 numeric proof points in a ruled row → lockup small in a corner. Headline stat as hero typography — Display 900, ink on cloud; green only for the signature stat. Cloud slides by default; at most one ink accent slide per deck section.","avoid":"Small-to-big funnels, full-sentence bullets, stock AI-hype graphics, all-caps labels."},"socialImage":{"structure":"One idea — oversized Display type on cloud, or one green band + one mark over light-washed photography. One mark only; respect clear space at small sizes.","avoid":"More than one message, more than one green moment, text below legible size."},"onePager":{"structure":"Sheet chrome (running head + emblem + mono footer) → headline → ruled rows for the argument → proof slot → one CTA line.","avoid":"Two-column density, boxed callouts, decorative mono."},"caseStudy":{"structure":"Situation → operating change → green-led proof slot (cited values only) → quote slot (open until sourced) → next action. Light-washed photography or a quiet surface with an open media slot.","avoid":"Invented metrics/quotes/customer names; heavy cards; dashboard cosplay."},"email":{"structure":"Wordmark file small at top (never typeset) → one headline → short body at 150% → one green pill CTA → quiet footer. White/cloud only — no ink bands or washes in email.","avoid":"Multiple CTAs, image-heavy layouts, all-caps subject-style headers in the body."},"adCreative":{"structure":"One green band, one mark, light-washed people; or type-only on cloud with the emblem holding the frame.","avoid":"Gradients, more than one band, competitor references, unsourced claims."}},"preShipChecklist":["Color audit: no hex/rgb outside #70A92A, #252726, #575757, #969696, #E3E3E3 plus white/alpha tints of these. No gradients.","Green budget: green appears only as the mark, one primary action, and/or one signature moment — never small text on light surfaces.","Caps audit: zero all-caps runs. Headings Title Case closed with a period; body sentence case.","Type spec: headings −5% / 125% Inter Display; body −3% / 150% Inter Text.","Mono audit: Reddit Mono only on code, file paths, hex, page numbers, exact values.","Logo audit: every mark is an approved file in one of the four pairings, full opacity, clear space ≥ emblem height; nothing recolored, stretched, rotated, or shadowed; the wordmark is a file.","Wash audit: max one wash per surface, neutrals only, under content, at approved opacity (14% collage / 8% / 10% ink bands), never over the mark.","Surface audit: cloud or ink only; ink is a local accent; dark mode does not exist.","Integrity audit: every metric/quote/customer/partner cited or its slot visibly open; no filename-inferred meanings; no retired or draft assets placed.","Terminology audit: Ezoic · ezID · EPMV · JS snippet · Open.Video set exactly; category framing is revenue infrastructure / operating layer."],"caseStudyExampleRules":{"rules":["Use one dominant idea per section.","Use a prominent green-led proof slot for sourced metrics — green earns the proof moment.","Leave metric, quote, and customer-detail slots open until the content is available.","Do not invent customer names, outcomes, quotes, logos, screenshots, or benchmarks.","Prefer ruled rows, editorial type, sparse proof treatments, and light-washed photography only when an approved photo asset exists.","Use mono only for technical values, file paths, commands, or copy boxes.","Do not link examples from the homepage unless they are approved for public navigation."]},"generationGuidance":{"workflow":["1 · Load the standards: GET /api/ezoic-brand (or MCP read_brand_guide, section='style'). Cache for the session.","2 · Resolve real assets: GET /api/ezoic-brand/assets (or MCP list_brand_assets → get_brand_asset). Never infer meaning from filenames; never place retired assets.","3 · Pick the creation playbook for the material type and compose from the tokens and component rules.","4 · Place master files for every logo occurrence — one of the four pairings, clear space = emblem height. The wordmark is never typeset.","5 · Verify with the pre-ship checklist before shipping. Leave claim slots open unless a cited value exists."],"webPages":["Start from the sheet rhythm, palette, typography, washes, surfaces, motion, and component rules in this guide.","Use the asset API before placing any logo, mark, photo, design element, or font file.","Build light: cloud surfaces, editorial type, ruled rows, a single ink accent band, one wash maximum, and one dominant idea per section."],"docs":["Use direct, technical prose. Headings Title Case closed with a period; body sentence case.","Use mono only for commands, code, file paths, exact values, and copy/paste blocks.","Structure pages with setup, operating change, proof slot, quote slot, asset usage, and next action."],"slides":["Use scale, spacing, and surface changes for hierarchy — never all-caps labels or heavy bold.","Use Ezoic Green as the single accent; avoid default chart palettes.","Design metrics as large proof slots; leave the number area open until the cited value is available."],"caseStudies":["Build the story as situation, operating change, source-ready proof slot, quote slot, and next action.","Never invent customers, quotes, logos, screenshots, outcomes, timelines, or metrics.","Use light-washed photography when an approved photo exists; otherwise use a quiet editorial surface with an open media slot."],"collateral":["Prefer editorial rows, restrained surfaces, and direct copy over generic SaaS card grids.","Do not use grid-pattern filler, gradients, standalone blur blobs, fake dashboards, or decorative mono.","Combine style rules, asset records, creation playbooks, and Content Integrity / Source Notes before generating production materials."]},"bannedPatterns":["fake logos, fake lockups, or unapproved logo stand-ins presented as real","a typeset wordmark — the wordmark is a file, placed","asset meaning inferred from filenames alone","unsourced metrics, proof points, product claims, partner claims, workflow claims, customer names, or quotes","decorative monospace or mono-heavy layouts","all-caps label systems, all-caps headings, or all-caps eyebrows — nothing is set in all caps","any color outside the five declared values (plus documented white/alpha surface tints) — including the retired mint/lime/frog set","dark-led layouts or a global dark theme — ink is a local accent; light, always","gradients — no sanctioned brand gradient exists in this system","more than one wash per surface, a wash over the mark, or a wash above its approved opacity","grid-pattern filler as brand atmosphere","standalone gradient blur blob backgrounds","generic SaaS card grids","heavy cards and heavy drop shadows","dashboard-like layouts when the use case is brand or collateral","heavy bold everywhere","invented iconography or illustration systems","default chart palettes","negative competitor-trashing"],"contentIntegritySourceNotes":{"title":"Content Integrity / Source Notes","role":"Supporting metadata for agents, docs, APIs, and LLM ingestion. These notes protect factual claims while keeping creative guidance focused on Ezoic design outcomes.","principles":["Use the live asset catalog before placing logos, marks, design elements, photo backdrops, or font files.","Use filenames as locators, not as proof of what an asset depicts or means.","Leave claim slots empty or clearly open when a metric, customer name, partner name, quote, product fact, or outcome is not available.","Do not invent metrics, customers, outcomes, screenshots, quotes, partners, product capabilities, or asset meanings.","Keep integrity notes in this support area; do not present them as the headline design philosophy."],"claimSlotGuidance":["Metrics slots may be designed as prominent green-led proof moments, but the value area stays empty until a cited value is available.","Case-study templates should define the story structure first: situation, operating change, proof slot, quote slot, and next action.","Marketing pages, docs, slides, and one-pagers may include labeled claim slots for later substantiation without weakening the visual system.","When facts are unavailable, write direct structural copy around the missing claim instead of hedging or inventing."],"sourceNotes":{"visualSources":["app/page.tsx","app/globals.css","app/layout.tsx","components/brand-guide/brand-hero.tsx","components/brand-guide/intro-section.tsx","components/brand-guide/logo-section.tsx","components/brand-guide/variants-section.tsx","components/brand-guide/color-section.tsx","components/brand-guide/typography-section.tsx","components/brand-guide/voice-section.tsx","components/brand-guide/design-elements-section.tsx","components/brand-guide/access-download-section.tsx","components/brand-guide/brand-footer.tsx"],"notSpecified":["Logo min sizes for print/web","CMYK and Pantone values","Co-branding rules","Formal iconography and illustration systems","Print layout system","Broadcast/video motion system","Full accessibility certification","An approved destructive/error color and an approved chart palette (dark mode is NOT an open question — it is eliminated)","Customer-specific proof, metrics, quotes, and attribution for the example case study","External claim sources for product, partner, customer, and metric statements","Any asset meaning not explicitly mapped by guide text or asset metadata"]}},"machineReadableSchemaDraft":{"canonical":{"document":"docs/ezoic-style-design-bible.md","productionBaseUrl":"https://iheartezoic.com","sourceHierarchy":["Ratified spec truth: the Ezoic Brand Style Guide, experimental v0.1 (Brand standards / Vol. 02 — 2026 / Light edition). Where a draft asset sheet disagrees with the written spec, the written spec wins: ink is #252726 (not #222423) and heading/body line spacing is 125%/150% (not 105%/110%).","Visual/style truth: current real repo homepage and components: app/page.tsx, components/brand-guide/*, app/globals.css, app/layout.tsx, and public assets explicitly used or exposed by the app.","Asset truth: files returned by /api/ezoic-brand/assets from public/brand, public/images/design-elements, public/photo-backs, and public/fonts at request time.","Font implementation truth: public font files in public/fonts (Inter Display 28pt, Inter Text 18pt, RedditMono-VF) and package-provided @fontsource/inter declared in package.json.","Content integrity truth: claim, metric, partner, quote, and customer-specific details live under Content Integrity / Source Notes and are supporting metadata, not the creative brief."],"contentIntegritySourceNotes":"See canonicalStyleGuide.contentIntegritySourceNotes."},"styleGuide":"canonicalStyleGuide","assetAvailability":"canonicalStyleGuide.logoAndAssets.availableAssets, retiredAssets, and unavailableAssetReferences","generationGuidance":"canonicalStyleGuide.generationGuidance","creationPlaybooks":"canonicalStyleGuide.creationPlaybooks","preShipChecklist":"canonicalStyleGuide.preShipChecklist","contentIntegritySourceNotes":"canonicalStyleGuide.contentIntegritySourceNotes","apiRoutes":["/api/ezoic-brand","/api/ezoic-brand/sections/style","/api/ezoic-brand/markdown","/llms.txt","/llms-full.txt","/api/mcp"]}},"tokens":{"colors":[{"name":"Ezoic Green","hex":"#70A92A","cssVariable":"--green","role":"The single accent — the mark, primary actions, signature moments. It earns every appearance"},{"name":"Charcoal","hex":"#252726","cssVariable":"--ink","role":"Primary text; ink surfaces"},{"name":"Graphite","hex":"#575757","cssVariable":"--graphite","role":"Secondary text, metadata, captions"},{"name":"Steel","hex":"#969696","cssVariable":"--steel","role":"Muted: quiet pairings, borders, page numbers, secondary text on ink"},{"name":"Cloud","hex":"#E3E3E3","cssVariable":"--cloud","role":"The page surface"}],"typography":{"primary":"Inter — one family, two optical sizes. Inter Display (28pt) carries headings; Inter Text (18pt) carries body and UI.","fonts":{"primary":{"family":"Inter","required":true,"packageName":"@fontsource/inter","cssVariables":["--font-inter","--font-inter-display"],"publicPaths":["/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2"],"status":"Required brand sans/display family. Public WOFF2 files are present in public/fonts and @fontsource/inter is declared."},"mono":{"family":"Reddit Mono","required":true,"packageName":null,"cssVariable":"--font-mono","implementationVariable":"--font-reddit-mono","publicPath":"/fonts/RedditMono-VF.woff2","sourcePath":"public/fonts/RedditMono-VF.woff2","status":"Required Ezoic brand mono face (variable, 200–900; Medium in use). Self-hosted — public WOFF2 present in public/fonts. Replaces the retired Red Hat Mono.","usage":"Use for code, setup snippets, file paths, hex values, exact technical values, page numbers, and copy/paste blocks. Never decoration — never a heading, label, corner-tag, or brand-texture face."}},"packageProvidedFonts":[{"family":"Inter","packageName":"@fontsource/inter","importedWeights":[300,400,500,600,700,900],"status":"Declared in package.json. Public Inter WOFF2 files are also present under public/fonts for downloads."}],"spec":{"headings":{"face":"Inter Display","letterSpacing":"-5% (-0.05em)","lineSpacing":"125%","case":"Title Case, closed with a period.","weights":[900,700,600]},"body":{"face":"Inter Text","letterSpacing":"-3% (-0.03em)","lineSpacing":"150%","case":"sentence case","weights":[400]},"displayException":"Oversized display specimens mirroring the guide's own pages may sit tighter than the 125% heading standard; 125% remains the standard in running layouts."},"implementation":["Display: Inter 28pt via --font-inter-display; headings render Black 900 with -0.05em tracking and 125% leading.","Body/UI: Inter 18pt via --font-inter; body defaults to Regular 400 with -0.03em tracking and 150% leading.","Nothing is set in all caps. Hierarchy comes from scale and spacing — not caps, not bold runs.","Mono: Reddit Mono via --font-mono and --font-reddit-mono; public file /fonts/RedditMono-VF.woff2."],"monoRestrictions":{"rule":"Reddit Mono is the required brand mono, but mono is not decoration.","allowedUses":["code blocks and setup snippets","copy/paste boxes","file paths, hex values, and exact technical values","page numbers and numeric or code-like data labels"],"disallowedUses":["decorative labels","general headings","body copy","corner labels","brand texture"]},"hierarchy":"Hierarchy comes from scale, spacing, line-height, and surface changes — never caps or repeated heavy weight."},"layout":{"maxContentWidth":"1320px","commonHorizontalPadding":"px-5 sm:px-8 lg:px-14","commonSectionPadding":"py-16 sm:py-24 lg:py-32","sheetChrome":"Each guide section reads like a sheet of the document: running head top-left (13px, weight 600), emblem top-right, hairline footer with the section label left and a mono page number right.","composition":"One dominant idea per sheet, oversized display headlines (Title Case, closed with a period), ruled rows divided by hairlines, generous negative space."},"surfaces":{"rules":["Cloud is the default field; white raised panels lift content.","Ink panels and bands are local accents, never a theme — dark mode is eliminated.","Rounded surfaces per the guide's pages: 16px panels/tiles/swatches, 24px large bands, 999px pills.","Hairlines: ink at low opacity (rgb(37 39 38 / 0.13)) on light; white at low opacity (rgb(255 255 255 / 0.12)) on ink.","Never stock rounded-md SaaS chrome, never heavy drop shadows."]},"pixelWash":{"title":"The Pixel Wash — Decisive, Concise, Clear.","rule":"The system's one texture. Neutrals only, one wash per surface, always under the content. A wash never carries color, never crowds the mark, and never substitutes for hierarchy.","washes":[{"name":"Editorial collage","surface":"hero surfaces","opacity":0.14,"asset":"/images/design-elements/wash-hero.jpg","master":"/images/design-elements/pixel-collage.png"},{"name":"Wash 01","surface":"ink bands","opacity":0.08,"asset":"/images/design-elements/wash-01.jpg"},{"name":"Wash 02","surface":"ink bands","opacity":0.1,"asset":"/images/design-elements/wash-02.jpg"},{"name":"Cover wash","surface":"cover / full-bleed light sheets","opacity":"pre-baked in asset","asset":"/photo-backs/cover-wash.png"}]},"motion":{"principle":"Quiet entrance motion: opacity plus a slight vertical rise. Hover motion stays minimal — color change, line extension, arrow reveal, button state.","easing":"cubic-bezier(0.22, 0.61, 0.36, 1)","sourceDurations":["0.6s","0.7s","0.8s"],"rule":"Motion supports comprehension; it is not a brand motif by itself. Nothing bounces, nothing spins."},"css":{"--green":"#70A92A","--ink":"#252726","--graphite":"#575757","--steel":"#969696","--cloud":"#E3E3E3","--panel":"#FFFFFF","--hairline":"rgb(37 39 38 / 0.13)","--hairline-on-ink":"rgb(255 255 255 / 0.12)","--tracking-heading":"-0.05em","--tracking-body":"-0.03em","--leading-heading":"1.25","--leading-body":"1.5","--radius-panel":"16px","--radius-band":"24px","--radius-pill":"999px","--wash-collage":"0.14","--wash-01":"0.08","--wash-02":"0.10"}},"logoSystem":{"defaultLockup":"Primary lockup — emblem left, wordmark right (/brand/lockup-dark.png on light surfaces). Reversed lockup on ink surfaces only (/brand/lockup-light.png). The wordmark is never typeset — it is a file, placed.","surfacePairings":[{"surface":"cloud","asset":"/brand/lockup-dark.png","rule":"Core on cloud — the default pairing."},{"surface":"cloud","asset":"/brand/lockup-steel-cloud.png","rule":"Steel on cloud — the quiet pairing."},{"surface":"ink","asset":"/brand/lockup-light.png","rule":"Reversed on ink."},{"surface":"ink","asset":"/brand/lockup-steel-ink.png","rule":"Steel on ink — the quiet reverse. Four pairings, then leave it alone."}],"emblemFinishes":[{"name":"Green","value":"#70A92A"},{"name":"Ink","value":"#252726"},{"name":"Steel","value":"#969696"},{"name":"On ink","value":"green holds"}],"clearSpace":"Keep clear space equal to the emblem height, labelled x, on every side of the lockup.","rules":["Place the supplied files as-is — the mark is never re-typeset, re-drawn, or approximated.","Sit the mark on quiet surfaces, at full opacity, in one of the four approved pairings.","Never recolor outside the palette, stretch, rotate, or add shadows.","Never place the mark on busy imagery without an approved veil, or shrink it below legibility.","Fetch asset records before placing a logo, mark, design element, photo backdrop, or font file.","If a needed lockup, sub-brand mark, wordmark, photo, or font file is missing from the asset API, leave that asset slot open."],"availableAssets":[{"publicPath":"/brand/lockup-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-cloud.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/lockup-steel-ink.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-white.svg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/emblem-green.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/mark-muted.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/wordmark-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-light.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/brand/ezid-dark.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/pixel-collage.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-hero.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-01.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/images/design-elements/wash-02.jpg","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/photo-backs/cover-wash.png","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Light.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Regular.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Medium.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_18pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-SemiBold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Bold.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/Inter_28pt-Black.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."},{"publicPath":"/fonts/RedditMono-VF.woff2","usage":"Public asset referenced by the current guide source. Fetch its asset API record before placing it in generated work.","limitation":"Availability gives the file path and metadata; it does not assign customer, scenario, product, or proof meaning."}],"unavailableAssetReferences":[],"componentReferencedAssets":["/brand/lockup-dark.png","/brand/lockup-light.png","/brand/lockup-steel-cloud.png","/brand/lockup-steel-ink.png","/brand/emblem-white.svg","/brand/emblem-green.png","/brand/mark-muted.png","/brand/wordmark-light.png","/brand/wordmark-dark.png","/brand/ezid-light.png","/brand/ezid-dark.png","/images/design-elements/pixel-collage.png","/images/design-elements/wash-hero.jpg","/images/design-elements/wash-01.jpg","/images/design-elements/wash-02.jpg","/photo-backs/cover-wash.png","/fonts/Inter_18pt-Light.woff2","/fonts/Inter_18pt-Regular.woff2","/fonts/Inter_18pt-Medium.woff2","/fonts/Inter_18pt-SemiBold.woff2","/fonts/Inter_18pt-Bold.woff2","/fonts/Inter_28pt-SemiBold.woff2","/fonts/Inter_28pt-Bold.woff2","/fonts/Inter_28pt-Black.woff2","/fonts/RedditMono-VF.woff2"],"retiredAssets":[{"publicPath":"/brand/emblem-mint.png","reason":"Mint-era finish — retired with the dark system. Never place; kept only for URL stability."},{"publicPath":"/brand/mark-mint.png","reason":"Mint-era finish — retired. Never place."},{"publicPath":"/brand/mark-lime.png","reason":"Lime-era finish — retired. Never place."},{"publicPath":"/brand/mark-frog.png","reason":"Frog-era finish — retired. Never place."},{"publicPath":"/fonts/RedHatMono.woff2","reason":"Retired mono face — Reddit Mono (/fonts/RedditMono-VF.woff2) replaces it. Kept only for URL stability."}],"actualAvailabilityRule":"The asset API is the source of truth for files actually present in this repo at request time. Component references identify intended usage, not proof that a binary exists. Retired assets remain served for URL stability but are never placed in new work."},"voiceGuidance":{"constants":[{"name":"Direct","rule":"Say what you mean. Cut the fog. If a claim is weak, sharpen it or drop it.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Confident","rule":"State verified things plainly. Confidence is about truth, not volume.","source":"Ezoic Brand Style Guide v0.1 — Voice."},{"name":"Technical","rule":"Ezoic is revenue infrastructure for the modern web — never a generic vendor, ad network, or plugin.","source":"Ezoic Brand Style Guide v0.1 — Voice."}],"mechanics":["Headings are Title Case, closed with a period. Body is sentence case. Nothing is set in all caps.","Data-led, not adjective-led — adjectives support numbers, never replace them.","The customer is the subject of most sentences — not the platform.","Write with direct structure: setup, operating change, proof slot, quote slot, and next action.","If a claim is unavailable, leave the claim slot empty or label it as an open claim slot.","Avoid hype vocabulary (revolutionary, game-changing, best-in-class, cutting-edge, next-generation, unleash, supercharge, elevate) and any sentence that could appear on any other ad-tech site."],"terminology":{"Ezoic":"Never EZOIC or lowercase ezoic outside logo/domain contexts.","ezID":"Lowercase ez, capital ID — the identity sub-brand.","EPMV":"All caps; expand to Earnings Per Thousand Visitors on first use.","JS snippet":"Preferred wording for the lightweight integration.","Open.Video":"The period is part of the name."}},"componentTreatments":{"rules":["Primary action: rounded green pill (#70A92A fill, white text, weight 600–700); hover shifts to ink. One per composition.","Secondary action on ink: rounded ghost outline (white at 12% alpha) with cloud text.","Text link: ink text with an ink underline; hover extends or recolors the underline to green.","Tag: small hairline pill, sentence case, graphite text — the guide's own 'experimental · v0.1' tag is the model.","Panel: white raised panel, 16px radius, hairline border. Bands take 24px radius.","Ruled rows: hairline-divided rows (no boxes) — label left in small graphite/steel, content right.","Proof slot: a green-led signature moment whose value area stays empty until a cited value exists.","Input field: white panel field with hairline border and graphite value text.","Section header: standalone display heading, Title Case, closed with a period.","Data visualization: green is the single highlighted series; charcoal, graphite, and steel carry structure and labels. Never multiple saturated colors."],"limits":"Do not invent a full component library beyond what the current source proves. Missing states stay outside the current component scope unless implemented in source."},"sections":[{"id":"style","title":"Canonical Style Bible","anchor":"#style","intent":"Expose the canonical in-repo style bible and shared design rules for the v0.1 light edition.","copy":["The canonical public style guide is docs/ezoic-style-design-bible.md — the Vol. 02 / 2026 light edition.","The site, API, MCP, llms.txt, and collateral guidance resolve back to the same style system."],"relatedKey":"canonicalStyleGuide"},{"id":"intro","title":"Growth Engineering.","anchor":"#intro","intent":"Orient the reader and define the guide's scope.","copy":["Ezoic's identity is light, editorial, and type-led. This guide is the source of truth for how the brand looks.","Every mark in it is a master file — place the files as supplied; never re-draw, re-color, or re-type them.","Ezoic is revenue infrastructure for the modern web — the operating layer for independent web businesses."]},{"id":"logo","title":"Logo","anchor":"#logo","intent":"Define the primary and reversed lockups, surface pairing, clear space, and asset lookup rules.","copy":["Primary lockup — emblem left, wordmark right (/brand/lockup-dark.png on light surfaces). Reversed lockup on ink surfaces only (/brand/lockup-light.png). 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